Fox brings 'Movie of the Day' promo app to Apple TV

Fox on Monday announced its promotional content app "Movie of the Day," which highlights a new movie each day, is coming to tvOS and the fourth-generation Apple TV.

Set to debut on Apple TV tomorrow, Movie of the Day offers users special 24-hour pricing on 20th Century Fox movie downloads purchased through iTunes. Selecting from its vast catalog, Fox presents movies at up to 75 percent off retail pricing, meaning content purchased through the app sells for between $4.99 and $9.99.

To celebrate the tvOS debut, Fox is filling users in on this week's release schedule. Normally, movie rotations are kept secret, pushing users to check in on a daily basis. The strategy appears to be working, as nearly 90 percent of the iOS app's monthly active users check out the daily deals, according to Variety.

Coming up tomorrow is "Kingsman: The Secret Service," a spy tale starring Colin Firth and Samuel L. Jackson. The movie will sell for $7.99.

Following "Kingsman," this week's movie list includes "Deadpool," "Percy Jackson Sea of Monsters," "Mike & Dave Need Wedding Dates" and "Epic."

Like the iOS version, all tvOS Movie of the Day purchases are processed through iTunes and saved to a user's iTunes Library.