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Apple CEO Tim Cook pops up in Canada to promote 'Everyone Can Code,' visit Shopify [u]

Following his European tour last week, Apple CEO Tim Cook on Monday showed up at an Apple store in Toronto to discuss the importance of coding in education, talk up the company's Swift programming language and visit a few local developers.


Source: Tim Cook via Twitter


The trip, which found Cook at Apple Eaton Centre, marks the executive's first visit to the Great White North as company CEO, reports The Globe and Mail. Late Apple co-founder Steve Jobs visited Canada in an official capacity in the late 1980s, but the country is often overlooked as executives concentrate on other key markets.

In Toronto, Cook had a chance to speak with a group of students from Scarborough, Ont., who were visiting the Apple store to attend an "Everyone Can Code" workshop. Apple's custom curriculum exposes younger students to mobile app coding through fun projects based on the Swift coding language.

"Swift came out of the fundamental recognition that coding languages were too geeky. Most students would look at them and say, 'That's not for me," Cook said. "That's not our view. Our view is that coding is a horizontal skill like your native languages or mathematics, so we wanted to design a programming language that is as easy to learn as our products are to use."

Beyond pushing Apple's educational initiatives, Cook was in Canada to thank the company's regional team, as well as the 120,000 developers, designers, entrepreneurs and other professionals who contribute to the iOS and App Store ecosystems.

"Canada is an extremely important market for us. We have a great team in Canada," Cook said. "I want to do everything I can do to highlight their innovation, their companies and their work, because it is a critical part of the entire user experience. I wanted to come say thank you."

Cook also met with employees of Canadian e-commerce company Shopify, which is experimenting with augmented reality shopping features built using ARKit in iOS 11.

Cook's Canadian trip follows a similar visit to the UK, where the executive discussed the benefits of technology both in and out of the classroom. That meeting was time to coincide with Apple's recent launch of the "Everyone Can Code" curriculum in a number of European schools.

Update: Cook also spent time with Canadian singer Daniel Caesar, who was also featured in promotional images of the new Apple Music for Artists tool. A photo of the pair sitting in a music studio was posted to Cook's Twitter profile on Monday.