Apple acquires firm specializing in broadcast media software
Apple Computer has acquired Proximity Corporation, a leading provider of creative media asset management and production workflow software for the broadcasting industry, a posting on the firm's website has confirmed.
The privately held firm was formed back in 1997 with a focus of developing and marketing advanced rich media asset management (RMAM) and workflow optimization software for the broadcast, creative-production, gaming and corporate industries.
Over the past decade, Proximity's software solutions have emerged as the quintessential industry standard for the management and storage of broadcast rich-media assets.
Proximity caters to a client base of over 150 broadcasters and some of the industries biggest names, including CNN, NBC, ABC, CBS, ESPN, BBC and KBS.
In 2002, the New York-based company was awarded a Technology Emmy for its artbox workgroup and artbox enterprise products. It also maintains offices in London and Sydney.