A new pair of Beats headphones are on the way, as a new unnamed model surfaces in a series of Instagram posts by football star Lamine Yamal.
On May 23, some mystery headphones appeared in an FCC filing, indicating a new pair was coming out of Cupertino. One week later, an Instagram post has shown that it's from Beats.
The shots on the official account for Lamine Yamal showed the sporting celebrity wearing and carrying around some bright pink headphones. In the four photographs and one video, the headphones are either around his neck or hanging off a bag to his side.
Three of the shots give a clear look at the headphones, complete with the side "b" logo synonymous with Beats headphones.
Though the post doesn't mention the headphones directly, nor offer any real information about them, we can tell from the images that they have an over-ear earcup design. This closely matches the simple drawing shown in the FCC filing.
While there are no real rumors about Beats headphones, the most probable match would be an update to the Beats Studio Pro, originally released in July 2023. While there are no other details for the headphones as of yet, the appearance with a celebrity indicates that a launch could happen within weeks.
Celebrity tease
Lamine Yamal is a prominent football player who plays for La Liga club Barcelona, as well as the Spain national team. In the clips, he is shown traveling to a training camp ahead of the World Cup.
Close-up of the mystery Beats headphones - Image Credit: Lamine Yamal
At the time of publication, Yamal has 43 million followers on Instagram. After an hour, his Beats-containing post achieved more than 1 million likes and 5.1 thousand comments.
The use of a celebrity on Instagram as the initial tease for a product launch is a typical promotion strategy for the Apple subsidiary. Regularly, Beats uses sports stars to promote earbuds, headphones, and speakers long before their launch.
