Neil Hughes
The change even applies in the U.S. and Canada, where networks are compatible with the 4G LTE radio found in the third-generation iPad. It has also taken effect in both the U.K. and Australia, where local governments took issue with the fact that the new iPad was advertised as being a 4G LTE device, even though it is not compatible with any 4G networks in those countries.
Some international users complained that they felt Apple's advertising of the new iPad was misleading, and gave them the impression that it would offer connectivity with high-speed long-term evolution networks. The iPad was previously advertised as "Wi-Fi + 4G" around the world, even though it only connects to slower 3G networks outside of North America.
After the U.K. advertising standards authority approached apple about the issue, the company removed references to 4G from its website, and also edited a video that talked about 4G LTE connectivity. But the U.K. Apple Store still advertised the cellular-capable model as "Wi-Fi + 4G."
In Australia, Apple previously updated its online store to further clarify that the new iPad is not compatible with 4G LTE networks in that country. That change was made after the Australian government accused Apple of "misleading" customers with the advertising of the new iPad.
"This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX networks," the Australian Apple store still reads under the "Wi-Fi + Cellular" listing. "For service from a wireless carrier, sign up for a simple, month-by-month plan on your iPad and cancel anytime without penalty."
William Gallagher
Mike Wuerthele
Malcolm Owen
Andrew O'Hara
158 Comments
COP OUT.
What's with these countries? This isn't Apple's problem. It's an international problem that every country needs to come together and fix.
Define what 4G is. Period. Make it illegal to misrepresent that. Problem solved.
[quote name="Tallest Skil" url="/t/150032/apple-rebrands-4g-lte-ipad-as-ipad-wi-fi-cellular#post_2109093"]COP OUT. What's with these countries? This isn't Apple's problem. It's an international problem that every country needs to come together and fix. Define what 4G is. Period. Make it illegal to misrepresent that. Problem solved. [/quote] As I stated in a previous thread Apple shouldn't have ambiguous in any way as that benefits the plaintiffs. They should have called it WiFi + Cellular from the start or called it WiFi + 4G with a very clear definition that 4G refers to the ITU-R's international definition, not a colloquial or marketing definition of a country or carrier.
COP OUT.
What's with these countries? This isn't Apple's problem. It's an international problem that every country needs to come together and fix.
Define what 4G is. Period. Make it illegal to misrepresent that. Problem solved.
lol so many of your posts are pointless but this one tops them off. This is 100% Apple's problem only created by them.
This is 100% Apple's problem only created by them.
Think what you will.
No other global corporation tries to sell the exact same product under the exact same name in every single country. Apple was being a bit arrogant to assume that the rest of the world should adapt to US nomenclature and technology. Apple should also consider modifying the radios in the devices to actually take advantage of the LTE frequencies available in those countries that cannot use the US frequencies. The way they were doing business up until now would be like Toyota sending right hand drive cars to the US because that is what they make for the Japanese market. You have to tailor your product and branding to be compatible with each culture/region that you market in. That's all there is to it.