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Adobe goes subscription-only, rebrands Creative Suite as Creative Cloud

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At its Adobe MAX creativity conference in Los Angeles on Monday, Adobe announced the next generation of its popular creativity suite, rebranding it Creative Cloud and announcing a range of connectivity and functionality improvements.

In abandoning the Creative Suite label for Creative Cloud, Adobe signaled its intent to move fully into the mobile and Internet era, abandoning individual standalone editions of its products and moving toward a subscription-only model. That model will see users subscribing to the $50/month Creative Cloud system and receiving updates through that subscription.

Adobe will continue support for its existing Creative Suite 6 products, but the company has no plans to release further Creative Suite products.

A Creative Cloud membership will include access to virtually every product Adobe makes, including Photoshop, Illustrator, Typekit, and more. In addition to Adobe's software, a Creative Cloud membership will include access to services like Behance, an online creative collective. Behance will be tied directly into a Creative Cloud membership, allowing for a streamlined process for sharing to one of the larger collections of creative professionals on the web.

Monday's announcement also included a demonstration of Creative Cloud's capabilities in document sharing across mobile devices. Creative files can be stored and accessed across Macs and PCs, but also iOS and Android devices with near-instant updating of changes to the material. Adobe's demonstration of the sharing capabilities used a notebook, iPad, and Nexus 10 from Samsung in order to show off the constant updating capabilities of the service, with each device displaying changes as they were made.

The new Creative Cloud will roll out in June. Customers that own a Creative Suite product already will be able to get their first year of Creative Cloud at the discounted rate of $30 per month. Students and teachers can get also get the service at that price, and there are promotional prices available for CS6 users. Creative Cloud for teams will run at $70 per month per seat, and comes with 100GB of storage and centralized deployment and administration capabilities.



180 Comments

tallest skil 43086 comments · 14 Years

BA HA HA HA HA HA HA HA!


Subscription ONLY?! Enjoy that, Adobe.

tribalogical 1182 comments · 21 Years

No. Just no. I'll keep CS 6 as long as I can, and by then hope for a reasonable replacement. I simply do not accept the "subscription model", especially in its current, 'unregulated' form. For example, today it's $50 a month. Imagine if, after two years time, once you're fully locked in and dependent, it jumps to $100 a month. Suck it up or lose the service you depend on? No. just no.

john.b 2733 comments · 16 Years

Not interested in renting Photoshop for $600/year. Pass.

magman1979 1301 comments · 11 Years

Well then, I guess I'll be sticking to my current CS6 edition for the foreseeable future. Knowing Adobe, they will quickly restrict newer camera models to Camera Raw 8 and prevent existing owners of their CS6 and Lightroom software from updating the CR component so current "expensive" software becomes useless with new photography gear. This is, in my mind, completely outrageous, and is now the nail in the coffin for me to finally make the jump to Aperture for my photography needs. As long as they don't start plastering my CS6 install with "upgrade now" bulletins, I'll keep CS6 around. If they do, bye bye Adobe! It's been a miserable relationship, and I'm glad it's coming to an end!

banyan bruce 62 comments · 12 Years

Goodbye Adobe. You may get more control but who'll update now. Like MS Office, there are no compelling reasons to update, this kit does everything most folk want it to do. 

These folks going cloud subscription only just don't get it do they, internet connections and levels/speeds of access just aren't that good for many who would use this software as a student or teacher. You won't be catching many of these early anymore.