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Apple is hiring a person to help create "original content and live projects" for several of its online services, including Apple Music, iTunes, iBooks, and the App Store, according to a job listing discovered by AppleInsider.
Candidates for the job are expected to come from "a senior level entertainment and media background," and wield skills in areas like events, project management, and marketing. The goal is to "devise, develop and project manage a diverse and multi faceted original content and live projects program for Apple Music, iTunes and the App Store," although Apple is light on what that program might entail.
Music, radio, books, and TV/movies are all mentioned as potential content types though, and experience in artist relations and talent booking is considered "essential." Apple is also hoping for someone familiar with "broadcast production teams and third party creative and production partners."
The nature of the description may suggest that Apple is organizing more than things like press events, Beats 1 guests, the Apple Music Festival, and/or in-store appearances.
It's unclear though if the job is in anyway connected to rumors Apple might delve into original video programming, possibly for a streaming TV service expected to debut in 2016. The content would likely take after the exclusive shows produced by services like Amazon, Netflix, Hulu, and Crackle.
In a recent interview, Apple's senior VP for Internet Software and Services — Eddy Cue — dodged questions about original content. "We love working with our partners. We're great at technology, and they're great at creating content, and we think that's a great partnership to have," he said.