After teasing its upcoming album release through various social media outlets, British alt-rock band "The 1975" on Sunday announced plans to livestream a Los Angeles concert later this week with help from Apple's Beats 1 radio.
The concert set for Thursday is the first Beats 1-branded event since Apple introduced the live streaming radio service as part of a revamped Apple Music product last year. Helmed by DJ Zane Lowe, Beats 1 recently became Apple Music's sole free-to-stream option after iTunes Radio merged with Apple's subscription tier in January.
Details on The 1975's concert are scarce, but the band is expected to perform cuts off their forthcoming album I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It at an unnamed venue in L.A. Beats 1 is hosting the gig's live stream, which kicks off at 9 a.m. Pacific this Thursday.
The level to which Apple is involved with the event is also unknown, but the company is pushing Thursday's concert on its official Apple Music Snapchat account. Lowe, Beats 1 and Apple Music also posted mention of the concert on their respective Twitter feeds.
Apple isn't a newcomer to live music events after years of hosting big-name acts at the iTunes Festival in London. Last year the company changed the annual music series' name to the "Apple Music Festival" to highlight its new subscription streaming service.
In October, Adele's talent agency supposedly pitched Apple on a potential $30 million tour sponsorship that would have granted Apple Music exclusive access to the vocalist's monster album 25. The deal was allegedly turned down and 25 was withheld from all streaming music services.
The 1975's release I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It goes on sale Friday, Feb. 26.