Eddy Cue offers new Apple Park lunch auction after June one raises over $200K

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Apple's head of Internet Software and Services, Eddy Cue, is participating in a new charity auction for a lunch meeting at Apple Park — less than a month after another fetched over $200,000.

The latest auction is currently valued at $50,000, and will end at 3:01 p.m. Eastern time on July 25. As of Monday morning, one bid had been placed for $5,000.

Proceeds will go to support Autism Movement Therapy. The June auction helped fund the National Association of Basketball Coaches Foundation, which manages charitable efforts such as a literacy program.

The winning bidder must be 18 or older, and schedule a date between Aug. 1, 2017 and June 30, 2018. The person must also pay for their own travel and lodging, and despite Apple Park being a focus of the auction's marketing, no formal tours are promised and no photography will be allowed.

Cue has participated in charity auctions before, specifically one in 2014 — also a lunch date benefiting the NABC — which raised some $85,000, and tossed in a 13-inch MacBook Air as a bonus.

Apple CEO Tim Cook has been involved in even more lunch auctions. The last one, in May, generated $688,999 for Robert F. Kennedy Human Rights, an organization which has Cook on the board of directors.


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