Apple invites fans to watch Sept. 12 event on Twitter in promoted tweet

Apple on Monday sent out a promoted tweet inviting select Twitter users to tune into a live stream of its upcoming Sept. 12 media event, where the company is expected to announce new products including iPhone and Apple Watch.

As it has done in the past, most recently for the Worldwide Developers Conference in June, Apple used Twitter's promoted tweet feature to advertise this week's event to an unknown number of users.

Users who tap the "heart," or "like," button in their Twitter client of choice are automatically signed up to receive a reminder on event day.

Join us 12 September at 6:00 pm to watch the#AppleEvent liveon Twitter. Tap below and we'll send you updates on event day. pic.twitter.com/ufxuu3kt9H
— Apple (@Apple) September 10, 2018

An animated GIF accompanying the message shows a stylized line drawing of the top portion of Apple's logo, accomplished in the same gold hue seen in press invitations to the event sent out in August. The emailed invites were highlighted by a top-down illustration of Apple Park and the words "Gather round."

Apple rarely uses its official Twitter account. Indeed, the page notes "@Apple hasn't tweeted" since joining the service in 2011. The handle has, however, hosted a number of paid tweets, the first dating back to 2016 when Apple promoted its iPhone event for that year.

Apple is expected to introduce a slate of new iPhone devices at its event on Sept. 12, including rumored "iPhone XC" and "iPhone XS" handsets, as well as a next-generation Apple Watch.

AppleInsider will be covering Wednesday's big announcements live.

9 Comments

rlewisphilly 12 Years · 5 comments

About 6 years ago

Since that Twitter account (@apple) has not sent any tweets EVER...how can you find the tweet? (not sure how to show a screenshot)

jimbouk2000 6 Years · 2 comments

And when you like they tweet you back, not personally of course but not bad marketing! I was planning on watching it anyway

gutengel 7 Years · 363 comments

Is it me, or this is the first iOS-device-related-event that is so late during the day? As far as I can remember all Apple event are mid-morning Cupertino time. Wednesday is gonna be the longest day ever!

tanderson4 13 Years · 2 comments

It's not. It's scheduled for 10:00 am PDT.

anome 16 Years · 1545 comments

gutengel said:

Is it me, or this is the first iOS-device-related-event that is so late during the day? As far as I can remember all Apple event are mid-morning Cupertino time. Wednesday is gonna be the longest day ever!

The invite said 1pm Eastern, which would be 10am Pacific. 6pm would be British Summer Time, I guess.
I've been working on the assumption that it would be at the usual time, since that puts it at about 3am here, so I can watch it before work, instead of in the middle of the morning, when I'm supposed to be doing stuff.