Mikey Campbell
Apple on Monday sent out a promoted tweet inviting select Twitter users to tune into a live stream of its upcoming Sept. 12 media event, where the company is expected to announce new products including iPhone and Apple Watch.
As it has done in the past, most recently for the Worldwide Developers Conference in June, Apple used Twitter's promoted tweet feature to advertise this week's event to an unknown number of users.
Users who tap the "heart," or "like," button in their Twitter client of choice are automatically signed up to receive a reminder on event day.
Join us 12 September at 6:00 pm to watch the#AppleEvent liveon Twitter. Tap below and we'll send you updates on event day. pic.twitter.com/ufxuu3kt9H
— Apple (@Apple) September 10, 2018
An animated GIF accompanying the message shows a stylized line drawing of the top portion of Apple's logo, accomplished in the same gold hue seen in press invitations to the event sent out in August. The emailed invites were highlighted by a top-down illustration of Apple Park and the words "Gather round."
Apple rarely uses its official Twitter account. Indeed, the page notes "@Apple hasn't tweeted" since joining the service in 2011. The handle has, however, hosted a number of paid tweets, the first dating back to 2016 when Apple promoted its iPhone event for that year.
Apple is expected to introduce a slate of new iPhone devices at its event on Sept. 12, including rumored "iPhone XC" and "iPhone XS" handsets, as well as a next-generation Apple Watch.
AppleInsider will be covering Wednesday's big announcements live.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
AppleInsider Staff
9 Comments
Since that Twitter account (@apple) has not sent any tweets EVER...how can you find the tweet? (not sure how to show a screenshot)
And when you like they tweet you back
, not personally of course but not bad marketing! I was planning on watching it anyway
Is it me, or this is the first iOS-device-related-event that is so late during the day? As far as I can remember all Apple event are mid-morning Cupertino time. Wednesday is gonna be the longest day ever!
It's not. It's scheduled for 10:00 am PDT.