Apple celebrating US National Park system anniversary with new initiatives
To commemorate the 103rd anniversary of the US National Park Service, Apple has launched new programs for customers to enjoy and support America's parks.
One program already announced is a $10 donation to the National Park Foundation for purchases made with Apple Pay at an Apple Retail store, or at Apple.com. Apple says that the donation will support programs across the country that help to connect young people to the parks, who wouldn't otherwise have the means to do so.
Supported programs include elementary classroom field trips, multi-day experiences in parks, and multi-week services corps for young adults that help foster skills and leadership.
Apple's media distribution services are participating as well. Apple TV app's national parks collection will include "Free Solo," The Smithsonian's "National Parks Exploration Series" and shows and movies. Apple Music will introduce a new playlist inspired by the beauty of the country's parks.
Apple Podcasts will feature a collection of shows focused on national parks. Apple Books will feature a collection that will help to guide readers through national parks. The App Store will highlight apps to help customers plan for and enjoy a national park visit.
Also previously announced is an Apple Watch "fill your rings" challenge. On August 25, Apple Watch users can earn an Activity award inspired by the Grand Canyon National Park's 100th anniversary. Users recording a walk, run, hike or wheelchair workout of at least three miles — the distance of the park's popular South Kaibab Trail to Cedar Ridge and back — will earn the reward.