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Video streaming service Quibi on Tuesday announced official integration for Apple's AirPlay, allowing users to stream content to televisions that support the protocol.
The new capability was announced in a tweet from Quibi's chief product officer Tom Conrad.
"Sure we designed Quibi for on-the-go, but these days visiting the family room is like a day trip so AirPlay support is live for iOS in Quibi 1.3. Working hard on Chromecast too which will be available in June," the tweet reads.
Quibi launched in April as a provider of original short-form content for consumption on mobile devices.
Shows created for the platform are specially produced to be orientation agnostic, meaning content can be viewed in both landscape and portrait mode without missing key elements of a given scene. Further optimizing the mobile viewing experience are daily bite-sized episodes that run up to 10 minutes in length.
Founded by media mogul Jeffrey Katzenberg, Quibi generated buzz with a host of A-list actors, directors and performers lined up to create exclusive content for the service. That early momentum was decimated by the coronavirus, which forced consumers indoors under strict quarantine and stay-at-home orders. The middling performance has prompted advertisers to revise deals, while Quibi looks to cut costs amid the pandemic, according to The Wall Street Journal.
Quibi subscriptions are priced at $4.99 per month, though the company offers a 14-day free trial for new users.