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Apple Music's 'Africa Rising' program highlights emerging African artists

Apple Music this week launched a new artist discovery initiative and accompanying playlist that will highlight artists and musicians from Africa.

As part of the "Africa Rising" program, the Apple Music editorial team will select an artist from the continent to highlight every two months. A companion playlist will also feature songs from some of Africa's newest emerging artists.

Apple Music's first spotlight pick is Nigeria-based Omah Lay, known for his afro-fusion debut album "Get Layd."

"I have always used Apple Music, seeing my favorite artists on playlist covers and features, but here I am looking pretty as Apple Music's first Africa Rising artist. I am overwhelmed, dreams really do come true," Lay said in a statement.

Other artists on the playlist include Rema, Fireboy DML, Terri and Sha Sha, among others.

Watch the Latest from AppleInsider TV

The launch of the playlist and program follows on the heels of the debut of Africa-focused Beats 1 radio show, "Africa Now Radio with Cuppy."



9 Comments

Beats 5 Years · 3073 comments

Nice to see Apple merge the world together as it should be. Popular music is dominated by the U.S.A. and the U.K.

I wanna Get Layd!

mcdave 20 Years · 1927 comments

Sounds like the kind of cultural injection we all need!

/s 

1 Like · 0 Dislikes
montrosemacs 18 Years · 118 comments

mcdave said:
Sounds like the kind of cultural injection we all need!

/s 

Do you often go out of your way to publicly display your vapid cultural superiority and racist tone deafness?

/s

3 Likes · 0 Dislikes
joefrank 11 Years · 18 comments

mcdave said:
Sounds like the kind of cultural injection we all need!

/s 
Do you often go out of your way to publicly display your vapid cultural superiority and racist tone deafness?
/s

The idea that the music might be awful instead of him being racist didn't cross your mind I guess. 

1 Like · 0 Dislikes
urahara 14 Years · 733 comments

joefrank said:
mcdave said:
Sounds like the kind of cultural injection we all need!

/s 
Do you often go out of your way to publicly display your vapid cultural superiority and racist tone deafness?
/s
The idea that the music might be awful instead of him being racist didn't cross your mind I guess. 

Yep, it is like Turkish Musik for me. I just don’t like it. I don’t  want to hear it. But some/many people especially Turks like it (otherwise I wouldn’t exposed to it :))