'Ted Lasso' cast launch Apple's new The Grove store

Ahead of its official opening, Apple's relocated The Grove store in Los Angeles, hosted the cast of Apple TV+ hit "Ted Lasso" for a Q&A event.

The relocated The Grove store opens on Friday, November 19, 2021, but the night before saw a special launch event.

Apple CEO Tim Cook joined the show's stars and creators for a discussion led by Yvette Nicole Brown.

An unforgettable evening with @JasonSudeikis and the cast of @TedLasso! Thank you for spending time with us in our beautiful new store, Apple The Grove, ahead of our grand opening tomorrow! pic.twitter.com/2J0QtVqSE1
— Tim Cook (@tim_cook) November 19, 2021

As well as Cook and Brown, Apple says that the Q&A included star, creator and executive producer Jason Sudeikis. Also speaking were executive producer Brendan Hunt (Coach Beard), Juno Temple (Keeley), Brett Goldstein (Roy Kent, writer) and Cristo Fernandez (Dani Rojas).

Previously, Apple announced the opening of The Grove, which comes almost 20 years after its original store in the area.

"The brand new store is twice the size of the original," said Apple, "and will serve as an entirely reimagined destination for the LA community to discover Apple's products and services, shop, get support, and participate in free Today at Apple sessions."

4 Comments

Beats 4 Years · 3073 comments

About 3 years ago

Ted Lasso is successful and all but why not also bring directors and casts of other shows?

auxio 19 Years · 2766 comments

Too bad the area isn't named The Orchard

macgui 17 Years · 2471 comments

Beats said:

Ted Lasso is successful and all but why not also bring directors and casts of other shows?

Oh hell yeah! It can be just like a TV talk show and each set show's directors and casts gets 7 minutes instead of "An evening with..."

Aside from the fact that Lasso most likely has the broadest appeal and may be Apple's highest rated show and is successful and all beyond anybody's wildest dreams, I can't think of one good reason why they were the only show present. Boy, Tim really dropped the ball there.

More importantly – was this event recorded and available somewhere?