Apple TV+ beats Netflix in auction for Colin Farrell drama 'Sugar'

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After what has been called a "heated" bidding process, Apple has come out on top and will reportedly be funding detective story "Sugar" starring Colin Farrell for Apple TV+

"Sugar" is executive produced by Farrell, and Mark Protosevich. Protosevich has worked on both Thor and I Am Legend.

Also attached to the show are Genre Films' Audrey Chon, Scott Greenberg and Simon Kinberg. Kinberg co-created Apple TV+ Invasion.

The series is said to be a "contemporary take on the private detective story," according to a report by Deadline on late Monday.

The terms of the deal are not yet public. "Sugar" is a working title, and the final product may be renamed before publication. Also not yet clear is when the show will debut.