Samsung expands OLED 4K TV lineup with two new series

Samsung has announced expanding its OLED 4K TV lineup with new TVs with a Neural Quantum Processor and the Apple TV app built-in.

The two new series — the S90C and S95C — feature Quantum Dot technology, 4K upscaling, Quantum HDR, and hubs for gaming and smart home accessories. Quantum dot technology can deliver content with pure blacks, over a billion shades of lifelike colors, and 8.3 million self-illuminating pixels.

Quantum HDR uses AI deep learning to analyze each scene and upscale brightness and colors accurately. And 4K upscaling means the content is automatically upscaled into sharp 4K resolution, regardless of the original source resolution.

S90 series

The Samsung S90C line features an anti-reflective coating and three screen sizes, measuring 77", 65", and 55".

The Quantum HDR OLED feature uses AI deep learning to analyze each scene, determining parts that should be brighter and areas that should be darker to provide rich, accurate colors. This results in fine-tuned brightness and optimum contrast made possible by self-illuminating pixels.

The cinematic experience is nearly bezel-free thanks to its thin LaserSlim design. Dolby Atmos and Object Tracking Sound Lite, which react dynamically to produce realistic, 3D audio, will immerse viewers in the action and give clear blacks, bright whites, and dramatic colors.

S95C series

The premium S95C series has an anti-reflective coating in screen sizes of 77", 65", and 55".

Quantum HDR OLED+ uses a powerful processor to offer bright whites and pure blacks, and Dolby Atmos and Object Tracking Sound+ use AI to track on-screen action to follow the movement accurately.

It offers a choice of a nearly flush-fit wall mount or a sleek blade stand and is essentially bezel-free. To allow viewers to concentrate on what is on the screen rather than the area around it, the attachable Slim One Connect solution discreetly tucks away wires and connections.

Each TV offers a built-in controller for Matter, SmartThings, and Zigbee to work with compatible smart home accessories such as the HomePod mini. And viewers can watch great content through support for the Apple TV app.

No console is necessary when using Samsung Gaming Hub to access thousands of games from popular streaming services, including Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, and more that are soon to be available.

Pricing & Availability

In the S90C lineup, the 55S90C is $1,899, the 77S90C model is $3,599, and the 65S90C is coming soon. For the S95C lineup, it starts with the 55S95C at $2,499, the 65S95C in the middle at $3,299, and the 77S95C tops at $4,499 through Amazon and Samsung's website.

Currently, Samsung only lists the 77-inch S95C model on its website, but the other models will start rolling out soon.

Separately, Samsung has begun a spring sale on many of its monitors, though not including these new ones, which runs until March 26, 2023.