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Apple Watch Ultra 2 drops to record low $739 in early Black Friday price war

The Apple Watch Ultra 2 is on sale for $739, a new all-time low price for the recent release, thanks to a price war at Amazon and Best Buy.

An epic Apple Watch price war is underway at Amazon and Best Buy, as both retailers fight for your holiday shopping dollars. Pick up the new Apple Watch Ultra 2 for just $739, a discount of $60 off MSRP. This fresh price drop delivers the lowest Apple Watch Ultra price seen to date on select band styles and colors.

If you're looking for a great gift idea, the Apple Watch Ultra 2 offers a wealth of features, from an Always-On Retina Display with up to 3,000 nits of brightness to precision finding for iPhone. Battery life is ample at up to 36 hours as well.

To compare prices across Apple's entire wearable range, be sure to check out our Apple Watch Price Guide.

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If you're in the market for other Apple hardware, be sure to visit the AppleInsider Apple Price Guide to save on iPads, M3 MacBook Pros, AirPods and more. Never pay full price for Apple products again.