Targus and Hyper continue to cater to Apple users, with the company debuting new gear at CES 2025 ranging from sleek tech backpacks to colorful hubs and adapters for a variety of applications.
After being acquired by Targus in 2021, Hyper has continued its mission of creating capable and professional products for Apple users. CES 2025 shows that ideology is still strong.
Hyper's CES 2025 lineup
Leading the lineup are HyperPack and HyperPack Go backpacks. The former includes an integrated tracker that works seamlessly with Apple Find My and Google Find My Device.
The HyperPack go is slightly more streamlined and includes a pocket where users can optionally add their own tracker of choice. Be it an AirTag or something else.
Each pack is water resistant to protect your electronics on the inside, passthrough ports for adding on-the-go power, and hidden security pockets. They're eco-friendly as well, made partially from recycled materials.
The HyperPack with built-in tracking is $109.99 while the HyperPack Go is merely $79.99. They go on sale in Q2 of 2025.
Then there is the HyperDrive Flex collection which encompasses a series of USB-C adapters and hubs in a variety of colors. They're available in Pixel Pink, Quantum Teal, Brilliant Blue, and Black Expand and made of 75% post-consumer recycled plastics.
The list of hubs includes:
- HyperDrive Flex USB-C to USB-A Adapter
- HyperDrive Flex USB-C to HDMI Adapter
- HyperDrive Flex 4 Port USB-C & USB-A Hub
- HyperDrive Flex 4 Port USB-C Hub
- HyperDrive Flex Multiport USB-C Hub
- HyperDrive Flex 8 Port USB-C Hub
- HyperDrive Flex 9 Port Dual HDMI Mobile Dock
- HyperDrive Flex USB-C MagSafe Compatible Charging Dock
Next on the Hyper CES release list is the HyperShield MacBook Pro Cable Lock. This $59.99 cable is a tool-free lock that attaches to the air vent on both 14-inch and 16-inch MacBook Pros.
It's easy to install and has a 6.5ft galvanized steel cable. Users can lock and unlock the cable with the included physical key.
Finally, Hyper is bringing some Mac elegance to Windows users with its HyperSpace Trackpad Pro. This new trackpad arrives in Q2 2025.
It boasts zero-latency responsiveness, similar to Apple's own. Other features include a premium design, independent finger pressure detection, and advanced haptic feedback.
Users can fine-tune their experience by adjusting the click force, pressure sensitivity, and application-specific gesture mapping. While it is launching with Windows support, Mac support is coming later in 2025.
Targus CES 2025 lineup
Hyper's sister brand Targus also had several new products to highlight at the annual tech show. Many are also Apple-specific, blurring the lines between the two brands.
Its new HeritageLuxe Backpack fits 15 and 16-inch laptops with plenty of protection in a sleek, professional body. It features the Targus SafePort SafeSling with Blue Shock protection system, a removable tech pouch, and a retractable USB-C connector for charging via a user-provided connected internal battery.
This backpack isn't on the cheap end, running $284.99 when it launches in March 2025.
Targus has new Hardshell cases for iPad. There are standalone cases as well as ones with integrated Bluetooth keyboards.
They boast drop protection for up to six feet and an integrated screen protector.
The SafePort Rugged Max cases ship in February and range from $66.99 to $77.99 while the VersaVu Bluetooth Keyboard cases come out in Q1 for between $99.99 and $124.99 depending on size.
Lastly from Targus is the DOCK230 Thunderbolt 5 Triple video 8K EcoSmart Docking Station with 140W EPR.
Ports include:
- Audio in/out
- (4X) USB 3.2 Gen 2 Type A
- Thunderbolt 5 Host port
- (3) Downstream Thunderbolt 5 data/video ports
- 2.5 Gigabit Ethernet
- Nano lock slot
- Standard lock slot
The name gives away much of the functionality, including 140W of power delivery, triple 8K video output, and 120Gbps data speeds. After releasing last year, this is one of the many Thunderbolt 5 docks that will be hitting the market.
The Targus Thunderbolt 5 dock will ship later in Q1 of 2025 for $399.
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