Malcolm Owen
Apple has reported the fiscal results for the second quarter of 2025, with the financials revealing Apple may have benefited a little but perhaps not as much as expected from consumer tariff fears, earning $95.4 billion in the quarter.
Following the blockbuster Q1 quarter and the benefits of holiday sales to Apple's bottom line, Q2 is usually a fair bit lower in comparison. However, at Apple's scale, the figures are still very important to the company.
In the second quarter, Apple's revenue of $95.4 billion is up 5% year-on-year from the $90.75 billion reported in Q2 2024. This is also above the Wall Street Consensus, which believed Apple would haul in $94.42 billion as an average.
Apple quarterly revenue and net profit, as of Q2 2025. On a per-unit basis, iPhone revenue of $46.84 billion is up from $45.96 billion in the year-ago quarter. Mac revenue was $7.95 billion, up marginally year-on-year from $7.45 billion.
The iPad revenue went from $5.56 billion in Q2 2024 to $6.4 billion this year, with Wearables, Home, and Accessories down to $7.5 billion from $7.9 billion. The ever-dependable Services arm continued its long run of growth, reporting $26.6 billion for Q2 2025 versus $23.9 billion in Q2 2024.
Apple's board of directors declared a cash dividend of $0.26 per share of common stock. The Earnings Per Share is listed at $1.65.
Quarterly revenue by unit, as of Q2 2025. During the quarter, Apple continued to benefit from post-holiday sales of fall product launches, including the iPhone 16 range.
The quarter also benefited from its own product launches, including the iPhone 16e, the 11th-gen iPad, the M3 editions of iPad Air, the M4 MacBook Air, and the updated Mac Studio. However, since they launched during the quarter, they won't necessarily have as much of an impact on finances versus products that were available through the entire quarter.
The quarterly results arrive to a backdrop of a tariff war, which sees the administration of Donald Trump trying to apply tariffs against all other countries. China has been the target of considerably high tariff hikes, but Apple and others will benefit from a temporary reprieve for its semiconductor-based products.
Quarterly revenue by operating segment, as of Q2 2025. While the tariffs wouldn't have directly impacted Apple's Q2 results because the quarter closed before they were implemented, they will probably make a difference for Q3 2025.
As usual, Apple's share price is taking a hit following the results release. Within 14 minutes of the figures being published, the share price has dipped almost $5 since markets closed in after-market trading.
This is market behavior that is often seen for quarterly results releases, even when they turn out to be record-breaking numbers.
After pointing out the double-digit growth in Services, CEO Tim Cook said the company was proud to announce "we've cut our carbon emissions by 60 percent over the past decade."
CFO Kevan Parekh commented about how EPS growth of 8% and $24 billion in operating cash flow allows Apple to "return $29 billion tos shareholders." He also mentioned high levels of customer loyalty and satisfaction, and a new all-time high for its install base across all product categories and geographic segments.
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18 Comments
I’m still ticked at Apple’s indifference to direct shareholder benefits. Seriously, a 4% increase in dividend payments when they declare another massive $100 billion in buybacks? It should have been at least a 10% increase and they could have taken a few billion off the buybacks and nobody would have noticed. I’d also rather see them begin to pay off the $132 billion in debt instead of constantly increasing it in order to pay for buybacks. This is not good, folks.
Great. Can’t wait for someone at the White House to see this headline, not read anything, and claim tariff victory.
Aaaand the stock tanks on reporting. This is about the tariff overhang. Apple is really exposed in this new regime - hardware is 100% a headache and a slide in services guidance doesn’t help.
It would be quite counterproductive for the whims of this administration to prove to be Apple’s undoing. They have to see that not even Foxconn themselves, even given many (unlimited!) incentives, could set up a factory and “bring manufacturing back” to the US quickly.
It’s really nerve wracking as a shareholder watching them have to respond to such challenge coming from inside the house, so to speak. I’m hopeful because Apple has a history of facing existential crises.