Apple's "Awe Dropping" iPhone 17 event on September 9, 2025 will be streamed around the world with multiple ways to watch live. Here's how to tune in.
Apple is hosting its annual iPhone keynote at Apple Park in Cupertino, California, on Tuesday, September 9, starting at 1:00 p.m. Eastern Time. The company will showcase its newest iPhone lineup and other products, with millions expected to tune in.
As far as what's coming, expect the full iPhone 17 lineup, including a new ultra-thin iPhone 17 Air that replaces the older iPhone Plus model. The phones are expected to get a design refresh with a horizontal camera bar and new color options ranging from pastels to deep blue and burnt orange.
Where & when to watch the iPhone 17 event
The keynote kicks off at 10:00 a.m. PT, which is 1:00 p.m. ET, 6:00 p.m. BST in the UK, and about 10:30 p.m. IST in India. Apple rarely runs late, so anyone hoping to catch the first product unveil should plan to be ready a few minutes early.
The event will be broadcast from Apple Park's Steve Jobs Theater. Apple has used the venue for major iPhone launches since 2017, mixing live stage segments with slickly produced videos.
How to watch the iPhone 17 event on Apple devices
The stream is optimized for modern Apple devices, but it works beyond them. Apple says the best experience comes on iPhone 7 or later, fifth-generation iPad or later, and seventh-generation iPod touch, all running Safari on iOS 12 or newer.
For bigger screens, AirPlay is available. An iPhone or iPad can beam the video to an Apple TV device or any AirPlay 2-capable smart TV.
That means a living-room setup can become a private Apple launch theater without extra hardware.
How to watch the iPhone 17 event on Windows & Android
Apple knows not everyone is in its ecosystem. The company will stream the keynote live on YouTube, which is the simplest option for Windows PCs, Android phones, and other platforms.
The placeholder video is already posted, and viewers can click "Set Reminder" to get notified when it goes live.
For those who want to stick with Apple's own site, recent versions of Chrome, Edge, or Firefox can play the stream. If playback fails, YouTube is the fallback.
If you can't watch live, Apple usually makes a replay available within hours. The full keynote will appear on the Apple Event page, remain on YouTube, and likely get posted as a video podcast. The Apple TV app will also archive the show in its events section.
What to expect while you watch the iPhone 17 event
The September 9 event is anticipated to feature the iPhone 17 lineup. Analysts predict new hardware designs and upgraded processors.
A render of what the iPhone 17 Air could look like
There may also be deeper integration with Apple Intelligence, Apple's AI platform. The keynote is likely to include updates on the Apple Watch, AirPods, and services.
The events set the tone for Apple's holiday quarter, which is consistently its most profitable. Investors and consumers alike watch closely, as new iPhone features often ripple through the broader smartphone market.
