Due to be published in time for Apple's 50th anniversary in 2026, David Pogue has written a mammoth coffee table book about the company's whole history.
For Apple's 45th anniversary in 2021, Tim Cook wrote a memo. For its 50th, David Pogue has written a 600-page book, complete with 360 photographs, that tells the story of Apple's birth, near-death experiences, and its route to today's success.
"Apple: The First 50 Years" is published by Simon & Schuster and will be released on March 17, 2026. Pogue's dedicated site for the book says that it includes "150 fresh interviews with the legendary figures who shaped Apple into what it is today."
"Deeply researched and lavishly illustrated in color, 'Apple: The First 50 Years' includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives," it continues. "The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century."
The myths it claims to debunk start with how Pogue says Apple did not begin in a garage and that John Sculley did not fire Steve Jobs. To a longterm AppleInsider reader, the promised "top 10 surprises" in the book will already be well known.
But then Pogue does make the claim that "the Newton saved Apple." As beloved as the Newton MessagePad was — and still is — to many people, that's going to take some explaining.
Pogue does have a strong track record in explanations, though. He created "The Missing Manual" series which were particularly well-written guides that began in 1999 with a book about the then-current Mac OS 9.
"Apple: The First 50 Years" is being released first in hardcover and will retail for $50. Pogue says that he is going to tour US cities discussing the book, but no dates have been announced yet.
