Apple Music has announced that rapper, singer and producer Bad Bunny is to lead the halftime show at the 2026 Super Bowl LX.
Apple Music took over sponsorship of the NFL's Super Bowl half-time show in 2022, with its first artist being Rihanna. She was followed by Usher, and then for 2025, the show starred Kendrick Lamar.
Now Apple has announced that Bad Bunny will be the headline act for 2026. The rapper has performed at the Super Bowl before — he first joined Jennifer Lopez and Shakira in 2020 — but this time it's his own show.
Apple Music has backed Bad Bunny before, making him its Artist of the Year in 2022. He was also tapped to be one of the major talents used to launch new Apple Music radio stations in 2024.
He's also one of the Apple's Snapshot artists.
While no further details have been announced, Apple Music is likely to follow up the Super Bowl show with extra Bad Bunny features. Based on previous years, that will include Apple Music playlists and radio appearances.
Bad Bunny already has a dedicated page on Apple Music, which includes a video of the artist.
"When I started, I didn't have a global fan base," Bad Bunny says in the video. "I'm grateful for everything I've accomplished and everything I've experienced."
Super Bowl LX will be on February 6, 2026 at the Levi Stadium in Santa Clara.
