Vimeo has announced improved support for 3D video, which may position the service as a superior alternative to YouTube for Apple Vision Pro users.

The news means that Apple Vision Pro owners, including the recently released M5 model, can expect more 3D content in the future.

Perhaps the most notable announcement was Vimeo's addition of Apple Immersive Video support. The format allows for stereoscopic 8K video as well as Spatial Audio support via the headset's speakers and AirPods Pro earbuds.

Currently, Apple Immersive Video is only available to videos viewed via the Apple TV app. That makes Vimeo's news particularly notable.

Vimeo also confirmed that it is adding support for VR180, a more common standard for 3D video. As the name suggests, VR180 supports a 180-degree field of vision so viewers can see more content.

Finally, Vimeo announced support for Apple Projected Media Profile (APMP), a format that was first unveiled during Apple's WWDC 2025 event. Unlike VR180, this file format supports 180- and 360-degree video support alongside Wide FOV video.

APMP is used to specify the encoding and decoding method, as well as other camera details, as 9to5Mac noted on Thursday. Vimeo notes that the APMP support will allow "creators to capture in Blackmagic cameras, edit in Final Cut Pro, and distribute directly via Vimeo".

Vimeo also took the wraps off a raft of new features, including a new AI-powered search offering.

While viewing 3D video has long been a key feature for Apple Vision Pro, owners have had to deal with a dearth of content. This news could change that, and represents a key differentiator for Vimeo.

YouTube, Vimeo's biggest competitor, has so far nearly completely ignored Apple's entry into the 3D space. By directly supporting Apple-specific features and formats, Vimeo could position itself as the home for 3D content creators. Not to mention those who want to watch that content.

So far, it's been left to Apple to fill the content void, despite Disney+ offering some 3D experiences.

Seven new Apple Immersive films were added to the Apple TV app recently. Videos including MotoGP races, BBC Proms, and a documentary following Australia's Eastern Kuku Yalanji people are now available to watch for free.