Holiday shoppers can grab a strong deal on Black Friday as the AirTag 4-pack falls to $62.99, with the single AirTag also dropping to $17.97.

AirTag prices have dropped again, and the new rates set a fresh record for the popular trackers. Amazon has the AirTag 4-pack for $62.99, which is the lowest price seen all year.

The single AirTag has also fallen to $17.97, which puts it well below Apple's standard retail cost. These discounts arrive during a busy shopping period when travel increases, and demand for trackers usually rises.

AirTag deals

Apple sells a single AirTag for $29, and most retailers keep the 4-pack near $99. The current sale beats every previous low by a comfortable margin and creates a cheaper entry point for new buyers.

Many shoppers appreciate that the cost per tracker drops to the mid-teens, which helps when outfitting an entire household. Travelers also get a clear benefit because tagging bags and carry-ons becomes more affordable.

How these prices compare

AppleInsider's earlier coverage tracked the long slide in AirTag pricing through the past year. That history showed a pattern of small dips that never reached this level.

Readers who watched those changes will see that today's discount is significantly better than the deals offered during midsummer sales. The current promotion also matches the fastest sellouts from previous holiday seasons.

Who should grab this deal

Buyers who need several trackers will get the best value from the 4-pack. People who just want to tag a single item can pick up the standalone AirTag at a strong price.

Families with several sets of keys or bags may also want to grab multiples before stock runs low.