A new partnership with EverPass will put Apple TV's growing slate of live sports on screens in bars, restaurants, and other commercial spaces.
EverPass Media, a company that provides live sports content to commercial establishments, has announced a new partnership with Apple TV. The partnership will bring Formula 1, Major League Soccer, and Major League Baseball to EverPass Core customers at no additional cost.
"We are excited to partner with Apple and bring its premier content to EverPass, enhancing our ability to deliver must-have live sports to commercial audiences. Alex Kaplan, CEO of EverPass Media, said in a press release. "From the continued growth of MLS and the enduring pull of MLB to Formula 1's rapidly expanding global fanbase, Apple's content strengthens and diversifies our library of premium offerings."
EverPass Core customers will get access to the following content:
- Formula 1: all-access coverage of every Grand Prix, including practice, qualifying, and Sprint sessions
- Major League Soccer: live coverage of every MLS match, including enhanced matches and MLS All-Star Game, Leagues Cup, MLS Cup, and more
- "Friday Night Baseball": Access to a weekly doubleheader of featured MLB Friday night games, including pre- and post-game coverage
EverPass customers also currently have access to Paramount+'s UEFA Champions League, Prime Video's Thursday Night Football, NBA, WNBA, and more.
Apple TV has been expanding into the sports world in the past few years. It first began airing Friday Night Baseball in April of 2022.
Less than a year later, it scooped up the rights to host MLS Season Pass. In 2026, it became the exclusive home for Formula 1 races in the U.S.
