Developer secretly tested new Mac Pro for weeks inside Apple's 'Evil Lab' Prior to its unveiling at this week's Worldwide Developers Conference, the new Mac Pro was put through its paces in a top-secret lab at Apple's headquarters by a prominent third-party developer. Neil Hughes 12 years ago 180
Ad firm TBWA\Chiat\Day reportedly at odds with style of Apple's Phil Schiller Apple and the creatives behind its memorable "1984" ad have embarked on a new direction in the company's marketing, but a new report says there's dissent in the Apple advertising camp over marketing chief Phillip Schiller's leadership style. Kevin Bostic 13 years ago 92
Former Gartner analyst Michael Gartenberg joins Apple marketing Michael Gartenberg, a longtime industry analyst who most recently covered technology for Gartner, has taken a job on Apple's marketing team working under executive Phil Schiller. Sam Oliver 13 years ago 13
Apple marketing chief uses rare Twitter post to take shot at Android security issues Apple marketing chief Phil Schiller made a rare appearance on Twitter on Thursday to ding the security situation on Google's Android mobile operating system, linking to a report showing that Android malware threats are on the rise. Kevin Bostic 13 years ago 71
Apple remains 'very optimistic' about upcoming products as analysts cut targets A number of analysts reduced their price targets for Apple on Wednesday, though one who just met with the company's executives said those officials are "very optimistic" about the product pipeline and market position. Neil Hughes 13 years ago 89
Tim Cook says Apple's executive team at "the very top of their game" Following a shake up of Apple's executive team last fall, Tim Cook made a particular effort to highlight the skills and experience represented in the company's top leadership at this morning's Goldman Sachs Conference. Daniel Eran Dilger 13 years ago 24
Phil Schiller says Apple would never make a 'cheap' iPhone When asked about the possibility of a low-cost iPhone, Apple marketing chief Phil Schiller said his company is not interested in making cheap, low-profit products. Katie Marsal 13 years ago 198
