Apple products & technologies used to drive viewer interest in Apple TV+ shows
A study of five popular Apple TV+ shows reveal over 700 Apple products appear across 74 episodes for some effective product placement.
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Defending Jacob
Wesley Hilliard
Apple TV+ series 'Defending Jacob' available on Blu-Ray and DVD
Now available to purchase on Blu-Ray or DVD, "Defending Jacob" is the first Apple TV+ offering to get a physical disc release.
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Amber Neely
Apple shows off its best Apple Originals in a new YouTube clip
The clip highlights some of Apple TV+'s most-watched Apple Originals, including popular productions like "Defending Jacob," "For All Mankind," and "Greyhound."
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Apple homepage highlights Apple TV+ Emmy nominations
Apple's homepage now pays homage to Apple TV+'s Emmy nominations, proudly declaring "18 Emmy Nominations, and we're just getting started."
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Apple signs deal with 'Defending Jacob' show runner Mark Bomback
Apple has signed a multi-year deal with "Defending Jacob" creator, executive producer, and showrunner, Mark Bomback, who will create new exclusive content for Apple TV+.
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Just as it ends, 'Defending Jacob' looks like the most popular Apple TV+ show
Apple doesn't release ratings data, but third party data says the limited series "Defending Jacob" is the closest thing the service has to a breakout hit.
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Stephen Silver
Apple TV+ subscriptions flat despite COVID-19 quarantine, increased demand for originals
Fresh research data shows Apple TV+ is not experiencing a bump in subscriber numbers during the ongoing coronavirus pandemic, a period that brought major gains to other services like Disney+ and Hulu.
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AppleInsider Staff
'Defending Jacob' producer reveals Apple TV+ show was originally a film
The Apple TV+ drama "Defending Jacob" wasn't originally going to be a series, producer and showrunner Mark Bomback has revealed, with the highly-popular show taken down the limited-series route due to needing to do "justice" to the original book.
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Malcolm Owen
Apple TV+ drama 'Defending Jacob' reportedly setting records
While Apple has not revealed any viewing figures for Apple TV+, industry sources say the new "Defending Jacob" drama is a hit with higher viewing figures, and audience engagement, than most shows on the service.
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William Gallagher
