Apple has recut the "liquid gold" video it debuted at the launch of iPhone 5s and paired it with a golden dance track to deliver the first television ad for the new high end model.
Apple employees had a humorous nickname for the gold iPhone 5s as they were planning to release the new color option: They called it "The Kardashian Phone."
America's fifth-largest carrier, U.S. Cellular, announced on Friday that it will start carrying the latest iPhone 5s and 5c on Nov. 8, marking the first time Apple's popular handset will be available on the telecom's network.
If Apple could have met iPhone 5s demand in the recently concluded September quarter, the company could have sold as many as 37 million units, new data from Morgan Stanley has revealed.
Verizon's historical share of iPhone shipments suggest that Apple is on pace to have moved at least 32 million handsets last quarter.
Verizon activated about 3.9 million iPhones in its third fiscal quarter of 2013, the carrier revealed on Thursday, representing more than half of its total smartphone activations.
Owners of Apple's latest flagship iPhone 5s have been experiencing issues seemingly related to the handset's on-board sensors, and a new report claims the use of a new accelerometer supplier may be to blame.
F. Scott Moody, the cofounder of Apple-acquired company AuthenTec, gave a presentation this week on the origins of what is now the Touch ID technology found in the iPhone 5s, and AppleInsider was present for a hands-on with an early prototype fingerprint scanner.
Just three weeks after Apple launched the new iPhone 5c and 5s, total iPhone Web traffic share attributed to iPhone 5 or newer models is up more than four percentage points to 40.6 percent, highlighting a rapid transition to modern hardware that's the exact opposite of the fragmentation occurring on Android.
The Wall Street Journal reported on Wednesday that Apple has modified its iPhone supply chain forecast for the upcoming fourth quarter, reducing 5c orders from its two manufacturing partners, Foxconn and Pegatron, while bumping production of the 5s [updated with another affirmation].
Prepaid wireless carrier Cricket announced on Monday that it will begin carrying both Apple's iPhone 5c and the iPhone 5s on Oct. 25.
The newly released iPhone 5s is outselling its 2013 counterpart, the iPhone 5c, by a factor of more than two to one, though the iPhone 5c has carved out a respectable share of overall sales, according to new data.
iPhone owners have always been among the most snap-happy on the planet — Apple's devices are far and away the most popular on Yahoo's Flickr photo hosting service, for instance — and iOS 7 brings a wealth of new features and enhancements for shutterbugs.
A number of iPhone 5s owners have taken to Apple's support pages to report that their devices are occasionally plagued by a Windows-like "Blue Screen of Death" that resets the device when they are using Apple's iWork suite of apps.
Eager Apple fans waiting for their iPhone 5s deliveries can now look forward to a relatively specific window, as Apple's online store now shows shipping times of two to three weeks.
Apple's new 64-bit iOS 7 and A7 processor found in the iPhone 5s apparently have a few bugs that still need to be ironed out, as a new study reveals that applications are twice as likely to crash on the iPhone 5s than they are on the 32-bit iPhone 5.
Three weeks after the latest iPhones went on sale in the U.S., availability of the iPhone 5s has actually declined while Apple prepares for greater international roll-out.
Touchpad vendor Synaptics has announced plans to acquire Validity Sensors, a primary remaining fingerprint sensor vendor following Apple's acquisition of AuthenTec last year, and a reported supplier involved in Samsung's delayed efforts to match the iPhone's Touch ID fingerprint sensing technology.
A one-off report out of the Far East on Thursday speculated that Apple has cut production orders for its mid-range iPhone 5c by as much as 50 percent due to slack demand.
Electronics retailer Best Buy appears on the verge of kicking off another trade-in program aimed at getting iPhone 5s and 5c customers through its doors, this time offering a minimum of $100 toward the purchase of one of Apple's two new phones in exchange for any working smartphone.
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Daniel Eran Dilger
AppleInsider Staff
Neil Hughes
Victor Marks
Kevin Bostic
Shane Cole
