Research data released on Thursday further reinforces the belief that Apple's smartphone marketshare is eroding not just in international markets, but in the U.S. as well.
Apple has debuted a single new 'Shot on iPhone' ad, with the latest addition focusing on equality, featuring a voiceover from poet and author Maya Angelou.
A new rumor claims that although the next-generation iPhone is expected to be the thinnest model ever, Apple will still manage to squeeze in a 1960mAh battery, coming in just over 14 percent larger than the battery in the iPhone 6s.
As investors await this fall's anticipated "iPhone 7" launch, sales for the current-flagship iPhone 6s series are expected to continue to lag behind last year, with Wall Street estimates pegged at about 40 million units for the just-concluded June quarter.
As of Monday, customers looking to purchase a new iPhone 6s or 6s Plus through Apple's website can take advantage of the company's iPhone Upgrade Program, an interest-free, two-year payment plan that lets buyers trade up to a new handset each year.
Apple has apparently signaled to its suppliers that it plans to maintain reduced output of the flagship iPhone 6s and iPhone 6s Plus through the end of the June quarter, suggesting that year-over-year declines could continue, according to a new report.
Apple on Wednesday shared a new iPhone 6s ad starring Sesame Street's Cookie Monster and focusing on "Hey Siri," a new hands-free control function introduced last year.
Apple on Wednesday released a pair of iPhone commercials touting the time-saving benefits of 3D Touch and the new Live Photos image format, two features exclusive to the company's latest generation iPhone 6s handsets.
Showcasing the power of the most popular camera in the world, professional photographers for Bon Appetit shot the food magazine's latest issue entirely with Apple's iPhone, with the publication calling it "the hippest pocket camera around."
Explaining Tuesday's earnings call, Piper Jaffray analyst Gene Munster said Apple's repeated allusions to macroeconomic headwinds might have "spooked" investors despite a better than expected guide on iPhone, but the analyst sees light at the end of the tunnel.
In first quarter financial results announced on Tuesday, Apple's average selling price (ASP) for the iPhone rose to $690.50, suggesting a fairly healthy demand for the iPhone 6s and 6s Plus which launched in September.
New data from Citizen's Financial Group suggests Apple's loan partner has financed some 250,000 iPhones through the newly launched iPhone Upgrade Program, according to calculations from investment firm Piper Jaffray.
In a new support document, Apple has acknowledged a problem in which an iPhone 6s or 6s Plus may not show the right battery percentage as power drains.
Samsung hopes to maintain its "lead by following" style of innovation for this year's Galaxy S7 launch by copying the Live Photos feature Apple developed for iPhone 6s, but the planned feature may not be done in time for the flagship's launch.
The upcoming release of iOS 9.3 will bring new 3D Touch shortcuts to Apple's built-in apps on the iPhone 6s, most notably giving users the ability to quickly update App Store installs, or access battery or Wi-Fi settings.
Apple's primary assembly partner, Hon Hai — better known as Foxconn — saw its revenues drop approximately 20 percent in December, on top of missing full-year sales predictions from analysts.
The product mix of iPhone models in Apple's real world installed base of users shows smooth adoption of iPhone 6s models and no evidence of a decline in demand that would require unexpected production cuts. This publicly available data severely undercuts the supply chain rumors supporting a narrative of "Peak iPhone" and reactionary order slashing.
Several of Apple's Taiwan-based suppliers on Thursday announced financial setbacks, which could support claims of slowed production for the iPhone 6s and 6s Plus.
Aftermarket accessory maker LifeProof announced a new Fre Power battery case for Apple's iPhone 6 Plus and iPhone 6s Plus phablets on Tuesday, claiming the new product juices up an iPhone while keeping it safe from drops and submersion in water.
Apple suppliers are preparing for slower-than-expected sales of the iPhone 6s and 6s Plus in the current March quarter, with orders said to be some 30 percent lower than originally expected, according to Japanese business newspaper Nikkei.
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Mike Wuerthele
Neil Hughes
AppleInsider Staff
Mikey Campbell
Roger Fingas
Daniel Eran Dilger
