Facebook announced a bevy of changes during its F8 conference keynote on Tuesday, among them a redesigned iOS app and Messenger for macOS.

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Facebook is embarking on a "privacy-focused" roadmap, shifting away from the public focus that has landed it in multiple scandals, CEO Mark Zuckerberg said on Wednesday.

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Facebook on Thursday issued a denial of several claims in a recent New York Times report, which for instance said that CEO Mark Zuckerberg was so incensed by jabs from Apple CEO Tim Cook that he ordered executives to use Android devices instead of iPhones.

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In efforts to contain and suppress fallout from the Cambridge Analytica scandal earlier this year, Facebook went on the offensive and attacked critics of the company's privacy practices. One of the social network's targets, according to a new report, was Apple and its CEO Tim Cook.

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In a rare concession that Facebook's messaging services are threatened by an industry stalwart, CEO Mark Zuckerberg said Apple's iMessage is leading Messenger and WhatsApp in key markets like the U.S.

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Though Facebook CEO Mark Zuckerberg did not mention Apple during a congressional hearing concerning data privacy and social media matters on Tuesday, a photo of his prepared notes shows he was ready to drag the iPhone maker into the discussion.

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In written testimony released by the U.S. House Energy and Commerce Committee on Monday, Facebook CEO Mark Zuckerberg once again admitted to making mistakes in the way his company shares and tracks data. The social network also began notifying some users about whether their data was harvested by political consultancy firm Cambridge Analytica.

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Facebook CEO Mark Zuckerberg defended his company's ad-based revenue model in an interview published on Monday, seemingly also challenging the spin adopted by Apple CEO Tim Cook.

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Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg both spoke with Chinese President Xi Jinping on Monday, meeting in Beijing while attending an annual summit of advisers to Tsinghua University's business school.

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After Apple's Tim Cook said users of ad-based services "are the product" rather than the customer, Facebook chief executive Mark Zuckerberg scoffed at the idea as "the most ridiculous concept." However, the WhatsApp messaging service Zuckerberg paid $22 billion to acquire espoused that same "ridiculous" philosophy two years ago.

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Facebook chief Mark Zuckerberg had harsh words for those -- including Apple CEO Tim Cook -- who have called the social network's ad-supported business model bad for consumers, saying that such comments are "ridiculous."

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