The fully autonomous "Apple Car" — which will likely lack a steering wheel — could be a major competitor to Tesla and other electric vehicle makers, Morgan Stanley automotive analysts said.
Amid reports that Apple is building out its "Apple Car" production capabilities with Kia, Morgan Stanley analysts said that investors are likely underestimating the impact Apple could have on the market.
Morgan Stanley has raised its AAPL price target to $164 on blockbuster Apple December quarter results, and said that products like the iPhone could see continued strength in the second quarter.
Morgan Stanley has raised its Apple price target to $152 on expectations of a strong December quarter across its product and services portfolio.
Morgan Stanley believes that Apple will be one of the main beneficiaries of another year of growth in the PC market as users switch to remote work and using notebooks instead of desktops.
Investment bank Morgan Stanley believes the "Apple Car" has an opportunity to drive down the normally razor-thin margins of the auto industry and pose a threat to Tesla.
Investment bank Morgan Stanley believes the recent performance of Services and the iPhone 12 Pro are pointing toward a strong December quarter for Apple.
Following recent "Apple Car" rumors, investment bank Morgan Stanley said it believes Apple has the "key ingredients" that are critical for a successful entry into the car market.
Morgan Stanley is "increasingly bullish" about the iPhone 12 cycle and has hiked the target Apple stock price, because of better-than-expected sales performance in China, stable build numbers, and other positive data.
Automaker Tesla has managed to hit a $600 billion market capitalization with a much smaller business than Apple and Amazon when they crossed the same threshold, Morgan Stanley says.
Morgan Stanley's Katy Huberty believes that Apple's Services, critical to the company's share price, will continue to see sustained double-digit growth driven by the iPhone 12 and new engagement initiatives.
Morgan Stanley analyst Katy Huberty sees the impact of the new App Store program with reduced commissions as "immaterial" from a financial standpoint to Apple, and believes that it doesn't signal a broader policy shift.
Earnings and other data from Apple's supply chain suggests that demand for the iPhone 12 and iPhone 12 Pro is much stronger than expected, according to Morgan Stanley.
Investment bank Morgan Stanley highlighted potential risks to Apple's Services business even as App Store revenue continued to grow throughout October.
Morgan Stanley is warning investors of a potential iPhone revenue miss for the September quarter but continues to believe that the iPhone 12 will drive growth in the future.
In the wake of Apple's Oct. 13 event, Morgan Stanley has raised its AAPL price target to $136 on the potential that the iPhone 12 and iPhone 12 Pro lineup has to drive product revenue growth into 2021.
Ahead of Apple's "iPhone 12" event on Oct. 13, Morgan Stanley is raising its iPhone estimates on new average selling price (ASP) analysis and iPhone build data.
Morgan Stanley sees Apple's recent stock weakness as a "constructive set-up" heading into the "iPhone 12" launch season, since key data points remain strong.
Ahead of Apple's July 30 earnings report, Investment bank Morgan Stanley believes the company's June quarter earnings will widely beat Wall Street expectations.
Morgan Stanley has raised its AAPL price target to $419, suggesting that Apple upgrade and trade-in programs could help the company unlock an "iPhone pot of gold."
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Mike Peterson
