Following the rollout of iOS App Tracking Transparency protections that require developers to ask permission before tracking users' IDFA tags, Apple touted its own set of ad attribution tools that are not subject to the same onerous demands.
App developers cannot bribe users into allowing tracking within an app, Apple has warned, with apps prevented from performing a number of actions to try and influence what a user selects in the App Tracking Transparency notification.
The development of App Tracking Transparency was performed in a way to give users "a meaningful choice" about their privacy, Apple software chief Craig Federighi explained in an interview on Monday.
App Tracking Transparency is here with iOS 14.5 and Apple has detailed the feature in a new privacy ad spot.
Apple CEO Tim Cook warned Facebook CEO Mark Zuckerberg to delete extraneous data about its users in 2019, a profile on the antagonistic relationship between the two men claims.
Alongside iPhone notifications when someone else's AirTag is with you, Apple has designed more ways to prevent malicious tracking — or theft.
Major browsers have rejected Google's new proposal for creating targeted ads, saying that they fear the system could put users' privacy at risk.
Apple CEO Tim Cook has clarified that the company is "not against digital advertising" ahead of the release of the App Tracking Transparency privacy feature.
As Apple's App Tracking Transparency feature nears in iOS 14, some ad firms may be resorting to "server-to-server fingerprinting" to get around the privacy restrictions.
Apple has published its latest Transparency Report, detailing both government and private requests for data, app removals, or account preservations in the first half of 2020.
Nefarious actors are reportedly selling the spoils from a LinkedIn scraping operation that nabbed data from some 500 million profiles, though the company claims the archive contains only public-facing information.
Procter & Gamble reportedly worked with the Chinese Advertising Agency to test a new data harvesting tool meant to bypass Apple's imminent App Tracking Transparency privacy feature.
Apple is continuing to research how to ensure the identity of someone presenting an iPhone to a passport official, or using any other digital ID document.
Apple's new privacy mechanisms in its App Tracking Transparency feature will allow users to opt out of other types of tracking beyond the company's IDFA tag.
Google plans to eventually abandon third-party cookies and move to a new method of collecting data on users in aggregate to assist in targeting ads — and it has automatically opted in an unknown number of users to the beta test.
Apple has updated its "A Day in the Life of your Data" report to include new information about ad auctions and attribution, as well as some of Apple's own ad privacy endeavors.
Facebook on Tuesday responded to a recently reported data leak that potentially impacted more than 530 million users, saying the information was likely scraped from its servers in a newly disclosed 2019 incident.
All of Google's major apps on the App Store now feature privacy nutrition label data, per new Apple developer guidelines that took effect in late 2020.
Apple is reminding developers to update their apps for the launch of the App Tracking Transparency privacy feature in iOS 14.5, iPadOS 14.5, and tvOS 14.5.
A major cache of personal data for more than 500 million Facebook users has been published on hacking forums, in one of the biggest lapses of data protection for the social network so far.
{{ summary }}
Mikey Campbell
Malcolm Owen
Wesley Hilliard
William Gallagher
Amber Neely
Mike Peterson
