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VR

Latest News

Amazon debuts Sumerian app platform with support for Apple's ARKit

Amazon on Monday announced Sumerian, a platform for developers wanting to make virtual reality, augmented reality, and other 3D apps, including ones compatible with Apple's ARKit framework used on iPhones and iPads.

Roger Fingas 8 years ago 6

'Profits will follow' if Apple can nail AR & VR experiences, Cook says

Apple CEO Tim Cook once again touched on the topics of augmented and virtual reality during a Q4 results call, avoiding specific talk about future hardware while hinting at the company's approach.

Roger Fingas 8 years ago 32

Apple exploring 360-degree full VR helmet concept

Apple is looking beyond augmented reality in the long run, as a new patent filing suggests the company has examined the potential of full virtual reality kits not just for product testing, but for consumers as well.

Mike Wuerthele 8 years ago 2
iPhone 17e iPhone 17 M5 Macbook Air Mac Studio MacBook Air Deals MacBook Pro Best VPN for Mac AirPods iPad Mac mini

Microsoft partners including Samsung, Dell, Lenovo to launch slew of Windows VR headsets in coming weeks

In its push into the virtual and augmented reality market, which the company has branded as "mixed reality," Microsoft is leveraging its army of hardware partners, many of whom are releasing new virtual reality headsets over the next few weeks.

Neil Hughes 8 years ago 14

Apple experimenting with 'several different types' of augmented reality glasses - report

As Apple invests heavily in augmented reality, the company is still internally unsure about where the future of AR hardware may go, and as a result there are reportedly multiple competing projects being developed internally.

Neil Hughes 8 years ago 5

Red announces $1200 Hydrogen One smartphone with holographic screen coming in 2018

A new device from from high-end video camera producer Red has been announced, that if promises are kept, will be the first holographic display-equipped smartphone not requiring users to wear glasses or headsets for fill three-dimensional content viewing.

Mike Wuerthele 8 years ago 62

Apple previews iMac Pro, the most powerful Mac ever built, coming in December

In a rare pre-announcement intended to appease professional users, Apple offered a sneak preview of the new iMac Pro coming in December, boasting up to 18-core Xeon processors and up to 128GB of ECC memory.

Neil Hughes 9 years ago 72

Apple launches speedy new iMacs capable of VR content creation with USB-C Thunderbolt 3 ports

Focused on professional users, Apple on Monday unveiled a revamped iMac lineup with faster and more capable hardware, which will allow for the creation of graphics-intensive virtual reality content with macOS High Sierra.

Neil Hughes 9 years ago 15

Apple hires 3D, 360VR Toolbox developer Tim Dashwood to Final Cut Pro X team

Apple has hired Tim Dashwood, the author of a series of 3D and 360 VR plugins for video editing software. Dashwood has since made his existing plugins for apps such as Final Cut Pro X free to download.

Daniel Eran Dilger 9 years ago 7

Facebook hires former Apple designer Michael Hillman to take charge of VR hardware at Oculus

Facebook is taking on Michael Hillman — a person with 15 years at Apple, including key work on the company's Mac desktops — as the head of hardware at its Oculus VR division.

Roger Fingas 9 years ago 14

'iPhone 8' could herald start of Apple's augmented reality ambitions

Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.

Mike Wuerthele 9 years ago 12

Concept imagines Apple's 'iPhone 8' with Siri-based augmented reality

A new set of concept renders for Apple's "iPhone 8" — sometimes known as the "iPhone X" or "iPhone Edition" — envisions the device making use of augmented reality technology to let Siri and widgets connect with the outside world.

Roger Fingas 9 years ago 29

Calling augmented reality 'the next major innovation from Apple,' UBS raises price target to $151

Expectations are growing that augmented reality could play a key role in Apple's "iPhone 8" and beyond, prompting investment firm UBS to increase its price target for shares of the company on Tuesday.

Neil Hughes 9 years ago 12

Tim Cook says AR is a 'big idea,' likens tech to smartphone

Apple CEO Tim Cook continues to drop hints about the company's ambitions to enter the augmented reality space, most recently saying the technology is "for everyone," much like the now ubiquitous smartphone.

Mikey Campbell 9 years ago 37

VR evangelist doubles down on rumor that Apple AR headset is inbound, moves date up to 2017

Augmented and virtual reality herald Robert Scoble has amplified his predictions about an Apple partnership with Carl Zeiss on a pair of smart glasses, and is predicting an announcement of the technology possibly as early as the middle of 2017.

Mike Wuerthele 9 years ago 20

Apple patents detail augmented reality device with advanced object recognition, POI labeling

Apple on Tuesday was granted a pair of patents that together describe a mobile augmented reality system capable of detecting its surroundings and displaying generated virtual information to users in real time.

Mikey Campbell 9 years ago 4

Rumor: Apple working with Carl Zeiss on AR glasses to debut in 2018

Rumors of Apple's intent to enter the augmented reality hardware space gained traction on Monday, as a report from AR/VR evangelist Robert Scoble claims the company is partnering with optics manufacturer Carl Zeiss on a pair of lightweight glasses.

Mikey Campbell 9 years ago 55

App Store trends suggest top Christmas gifts: VR, drones, cameras, Amazon Echo

Apps for iPhone-connected accessories are among the most popular downloads and search terms following Christmas, offering some insight into the types of toys that proved to be popular gifts this holiday.

Neil Hughes 9 years ago 16
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