Apple looking at January 2023 for AR headset release, Kuo says

The rumored Apple mixed-reality headset is "likely" to make its debut in January 2023 and will accelerate the growth of the entire headset market, according to analyst Ming-Chi Kuo.

Mike Peterson 3 years ago 9

Trademark for 'realityOS' points to VR, AR at WWDC

A trademark for "realityOS" has been discovered, a filing that could mean WWDC 2022 will see the launch of Apple's dedicated VR and AR platform.

Malcolm Owen 4 years ago 9

The 'metaverse' is a perfect distraction for embattled Facebook & Epic Games

The word "metaverse" is currently meaningless, and mainly serves as a distraction from the problems of some of the companies spearheading it — including Facebook and Epic Games.

Mike Peterson 4 years ago 14

Apple's mixed-reality headset has reached 'advanced' stage of development

Apple recently showed its upcoming mixed-reality headset to members of its board of directors, suggesting that the device is nearing completion and could be ready for a launch soon.

Mike Peterson 4 years ago 23

Apple MR headset project beset by technical and leadership issues

Apple has reportedly struggled to get its secretive mixed-reality headset project off the ground amid both technical and leadership challenges, though the device may still see a 2023 release.

Mike Peterson 4 years ago 18

Meta to charge content creators almost 50% to sell VR content

Meta's charges to content producers for Horizon Worlds' may be seen as hypocritical, with the social company potentially clawing in almost half the value of virtual item purchases, despite previous complaints about Apple's 30% App Store fee.

Malcolm Owen 4 years ago 23

Apple AR headset to run 'realityOS,' come with App Store

References to a "realityOS" have been found in App Store upload logs, confirming previous rumors of the name and that apps will be available.

William Gallagher 4 years ago 10

Apple AR headset could cost consumers over $2,000

Apple's long-rumored mixed-reality headset could cost consumers over $2,000 when it eventually ships, with a report claiming the expensive development and components justifies the potential price.

Malcolm Owen 4 years ago 32

Podcast

New 27-inch iMac, AirTag anti-stalking, iMessage debacle on the AppleInsider podcast

Stephen Robles 4 years ago 3

Apple is late to AR, but it's going to succeed the way it always does

Apple was far from first to market with the smartphone, the tablet, and now the item tracker. Despite that, it's the iPhone, iPad, and AirTags that people buy — and it will be the same with Apple AR.

William Gallagher 4 years ago 18

The metaverse is 'off limits' on Apple's VR headset, claims report

Apple's VR and AR headset isn't intended for long periods of usage, with the company reportedly diverting away from the so-called "metaverse" vision in favor of shorter experiences.

Malcolm Owen 4 years ago 38

Apple hires Meta AR comms chief for headset launch

Apple is making preparations ahead of a launch of its long-rumored AR and VR headset, by allegedly hiring Meta AR communications chief Andrea Schubert for a similar role.

Malcolm Owen 4 years ago 12

Apple AR headset will use Face ID tech for hand gesture tracking, says Kuo

Analyst Ming-Chi Kuo now claims that the forthcoming Apple AR headset will track hand movements, which will allow for the device to interpret gestures.

William Gallagher 4 years ago 10

Apple AR headset to weigh just less than a pound, lighter second version follows

Analyst Ming-Chi Kuo has continued his reports on the forthcoming Apple AR headset, with details of its expected weight — and that of a followup device that is already in the works.

William Gallagher 4 years ago 12

Morgan Stanley hikes Apple stock target price to $200 on 'Apple Car' and AR

Investment bank Morgan Stanley has raised its Apple price target to $200, driven by what is expected from the company relatively soon, as well as short-term drivers like the App Store and iPhone supply.

Mike Peterson 4 years ago 5

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