Apple's Tim Cook, Eddy Cue attend Super Bowl 50 amid talks of NFL streaming deal

Apple CEO Tim Cook and his head of Internet endeavors — Eddy Cue — made an appearance at Super Bowl 50 on Sunday, amid multiple reports the company is vying to stream NFL games.

The executives sat next to each other in the stands and were among a number of celebrities in attendance, according to U.K. publication the Daily Mail. The pair likely had little trouble going since the event was hosted in Santa Clara, California, just 30 minutes away from Apple's Cupertino headquarters and Apple sponsored the game's host committee.

Apple is one of several companies allegedly bidding for rights to stream the NFL's Thursday night games, the other interested parties being Amazon, Google, and Verizon. Any deals could be non-exclusive.

It's not clear how Apple would stream games, but it could offer access through its rumored streaming TV service. Long delayed because of problems securing content, it could potentially debut in September alongside new iPhones, and would presumably be accessible on the Apple TV.

Colorado Rocky Mountain High congrats @Broncos! pic.twitter.com/3l3gpqWaKj
— Tim Cook (@tim_cook) February 8, 2016

Cook's Super Bowl appearance generated brief small firestorm on Twitter after the CEO uploaded a blurry photo to the service at the end of the game. Many comments made reference to the company's "Shot on iPhone" ad campaign, which positions the camera on the iPhone 6s/6s Plus as good enough to match a professional DSLR in the right hands.

42 Comments

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mazda 3s 16 Years · 1598 comments

About 8 years ago

Tim Cook's problem wasn't with taking a blurry photo -- or even taking such a shot in portrait mode (we all are guilty of such offenses). His mistake, being such a high-profile person of such a high-profile compan,y was to post that sh**ty image to Twitter.

To be fair to him though, he did post a much better image moments later:

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rogifan_old 9 Years · 725 comments

There's something about Eddy Cue that just rubs me the wrong way. Maybe it's the way he dresses or the way he presents himself on stage but he kind of comes off as an unserious clown. I guess it doesn't help that he runs the part of Apple that seems to encounter the most issues/bugs.

NY1822 8 Years · 620 comments

sog35 said:

So this is what Tim Cook does instead of defending Apple's stock and name.

Glad Tim Cook is having a grand old time while Apple investors and employees have lost over $250 billion in equity in the last few months. thanks.

Let me guess, you're the same guy who when he gets pulled over for speeding says to cop "shouldn't you be catching the murderer instead of pulling people over?"

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ksec 18 Years · 1502 comments

An Honest questions, why should apple own a Streaming Right?

Shouldn't Apple provide an Platform that everyone could show their shows on?

isteelers 12 Years · 738 comments

ksec said:

An Honest questions, why should apple own a Streaming Right?

Shouldn't Apple provide an Platform that everyone could show their shows on?

You have to have the rights from the content providers to stream the content