Colbert's 'Late Show' skewers cost, content of Apple's new design book

The skit refers to the product as "the most advanced book" Apple has ever made — the "Apple Book" — with 450 pages of high-resolution images of devices "you probably already have in your basement," made using technology from 1440.

"We were able to take an experience that was instantly familiar and...charge $300 for it," according to the video's parody of Apple design head Jonathan Ive.

The segment also laughs at Apple's tendency to play up minor features with a reference to "touch page" technology, and ends with the quip that "you know it's the future because...no headphone jack."

The real book was released on Wednesday in $199 and $299 editions, differing only by their dimensions. Its photos document 20 years of design, from the original iMac through to the Apple Pencil. Ive himself actually appears in a video promoting the project.