Mikey Campbell
Wearable fitness device giant Fitbit is reportedly on the verge of buying out, and subsequently shutting down, smartwatch upstart Pebble for what sources describe as a "small amount."
Citing sources familiar with the matter, The Information reports Fitbit's interest in Pebble stops at intellectual property like the company's in-house smartwatch operating system. For this reason, Fitbit will discontinue the Pebble brand if and when the deal goes through, the report said.
News of the potential acquisition is perhaps unsurprising given Pebble's current state of affairs. The smartwatch maker, once a favorite among early adopters, has in recent months been struggling to stay afloat.
Pebble made waves when its e-paper smartwatch project broke Kickstarter records in 2012. Following development, what is now known as the Pebble Classic debuted in 2013 and went on to see moderate success thanks in part to buzz surrounding the crowd funding campaign.
More recently, however, the company's latest smartwatch devices debuted to tepid demand. In May, second-generation versions of Pebble's black-and-white display Pebble and color display Time launched alongside a wearable fitness accessory called the Core. Pebble has yet to ship Time 2 and Core units to preorder customers.
As for Fitbit, the rumored Pebble purchase follows the May acquisition of mobile payments technology assets from Coin. The move signals Fitbit's intent to incorporate NFC payments technology into a future smartwatch product, likely to better compete with products from market rivals Apple and Jawbone.
While Fitbit dominates the basic fitness wearables market, the company faces stiff competition from tech giant Apple. Of note, Fitbit's attempts to break into the more lucrative smartwatch segment — Blaze and Surge — are similar in function to Apple Watch, but are simply unable to compete with Apple's watchOS platform and accompanying app ecosystem. The same can be said for Jawbone, which has seen its own financial woes in a post-Apple Watch wearables world.
In many ways, Apple Watch and popular Android Wear devices are forcing a consolidation of the wearables market, and Fitbit's supposed acquisition of Pebble is a result of this top-down pressure.
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18 Comments
Hopefully they will be bought for more than the initial Kickstarter campaign. The American dream right there lol (half sarcasm)
Crowd funded companies should be wary of selling after what happened with Occulus. I suppose at least Pebble haven't sold out between the end of the campaign and bringing their actual product to market.
I've said before I like the Fitbit App, but not the lack of integration with HealthKit. I don't see my self buying another tracker that doesn't. I'd get an Apple Watch, but I'm still recovering from the MacBook Pro I just got.
I don't think I'll ever understand the concept of buying a company just to shut them down.
I believe people seriously underestimate just how amazing the Watch is. I remember when I first got my Gen 1: I was defending it in here, against so many people saying how it had no use. I kept telling them it does like 5 things well blah blah blah. Ever since watchOS 3, I get times where I look at my watch like 3 times in a row, boom boom boom, and I was saying to myself like wow this thing is going bonkers. But these jobs were mostly just notifications, but info that I wanted. Siri commands work 4 out of 5 times now edging towards 90%. Then Apple Music when I hop in my SUV, is awesome. So it's kinda like yeah, "whatever the Watch sucks", a nah! DESTINATION $1,200 = Gen 2 Series 2 coming up in February... My Gen 1 ROCKS, it still gets 16 hours, with 30% at the end of the night! I seriously hope Apple stays in business to make my MacBook, iPhone, Watch, and TV with Xcode. We can only hope for the Mac Pro. I'll be good! ...oh and what does this have to do about this article? I don't other companies can even come CLOSE! to keeping up...really tho...