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'Coming soon' facades installed at newly announced Downtown Brooklyn, NY store [u]

Apple has posted obvious logos and its normal "we've got something special in store" signage outside 123 Flatbush Avenue in Brooklyn, New York that will be opening on Dec. 2 at 10:00 a.m.




The site previously had issues with a large glass pane that had shattered, and appears to have been replaced. At the time, the Apple logos were shrouded, but were still pretty obvious, even underneath the coating.

Monday's photos are courtesy Steve Giralt.




Apple was said to have signed a 10-year lease for the prime location in Fort Greene earlier this year. In addition to being next door to a transportation hub, 300 Ashland Place is also near the Barclays Center, home to the Brooklyn Nets, New York Islanders, and countless concerts and other events.

Apple's first retail store in Brooklyn opened in Williamsburg in July of 2016, a few miles north of downtown. The company has a total of ten stores in New York City, all but three of which are located in Manhattan.

Driven by the blockbuster iPhone X, it's expected that the 2017 holiday season will result in Apple's best quarter in company history, making it a prime opportunity for the company to cash in with a new store in New York's most populous borough.