04/10/2015, 10:04 am
While investment firm UBS doesn't believe the Apple Watch is yet a "must have" device, its importance to the company's bottom line is expected to grow over time as new use cases emerge.
UBS declares Apple a 'special' kind of investment, says 'full ramifications' of iPhone are yet to come
04/01/2015, 09:04 am
Reading the new "Becoming Steve Jobs" biography inspired UBS analyst Steven Milunovich to share his thoughts on where Apple is headed, leading him to suggest to investors that the iPhone maker's best days may still be ahead of it.
03/10/2015, 09:03 am
Analysts on Wall Street came away generally pleased with this week's announcement of Apple Watch launch details, viewing the new platform as a way to extend the company's valuable ecosystem and generate more revenue from high-margin products.
03/06/2015, 04:03 pm
Demand for the iPhone 6 continues to outstrip Apple's ability to keep up with supply, as a new survey from UBS has led the investment firm to increase its projected sales for the March quarter to a whopping 58 million units.
01/28/2015, 11:01 am
Apple's stunning first quarter of fiscal 2015 blew virtually every prediction out of the water, and left Wall Street analysts rushing to increase their price targets on Wednesday as the stock jumped higher.
01/12/2015, 02:01 pm
Following a deluge of health and fitness devices announced at CES, one analyst has said he believes Apple's Health application and HealthKit tools for developers will help foster a diverse ecosystem that will further differentiate the iPhone from competing platforms.
01/07/2015, 12:01 pm
The latest research from UBS has prompted the firm to advise investors that it believes Apple sold a massive 69 million iPhones in the just-concluded December quarter -- a sum that would obliterate the company's previous all-time record.
12/01/2014, 10:12 am
A new survey from UBS suggests that the Apple Watch could get off to a strong start, leading the investment firm to predict sales of 24 million units and gross profit of $3.4 billion from the wearable device in its first few months alone.
11/14/2014, 10:11 am
Though Apple doesn't break down sales figures for specific iPhone models, a new study suggests that the blockbuster sales of the iPhone 6 lineup are mostly driven by the 4.7-inch model, though the 5.5-inch iPhone 6 Plus has still captured a considerable size of the market.
11/11/2014, 12:11 pm
The results of a recent global survey of prospective smartphone buyers conducted by UBS forecast a favorable share of iPhone 6 Plus sales and strong demand in China, prompting the investment firm to raise its price target.
10/16/2014, 09:10 am
A pair of new surveys released this week both affirm that the new 5.5-inch iPhone 6 Plus has achieved about 25 percent of Apple's total iPhone sales, a trend that market watchers think will be a boon for the company's bottom line.
07/30/2014, 02:07 pm
Investment firm UBS heaped praise upon Apple on Wednesday, advising Wall Street to buy in on the strength of Chief Executive Tim Cook and his strategy to push the iOS platform "everywhere."
07/22/2014, 08:07 am
UBS this week was the latest investment firm to increase its price target for shares of Apple, with a new projection of $115 ahead of this afternoon's June quarter earnings report.
06/16/2014, 10:06 am
While some pundits question whether Tim Cook can steer Apple to new successes in a post-Steve Jobs era, investment firm UBS on Monday came out in full support of the Apple CEO, calling him the "right man for the time."
06/09/2014, 10:06 am
If Apple does launch a so-called "iWatch" later this year, investment firm UBS believes the ramp up in sales could be similar to the company's wildly successful iPad, hitting 21 million units in fiscal 2015 and 36 million units the following year.
05/30/2014, 11:05 am
Chinese authorities have begun to pressure the nation's massive, state-owned wireless carriers to roll back marketing expenses by as much as $6 billion, an edict that could force cuts to handset subsidies that least one analyst believes may have an impact on sales of high-end devices like the iPhone.
05/29/2014, 12:05 pm
UBS on Thursday became the latest financial firm to raise their price target for Apple, with a new 12-month forecast of $700 on what is expected to be a blockbuster launch for the next-generation iPhone.
05/12/2014, 02:05 pm
With time to digest Apple's anticipated $3.2 billion acquisition of headphone maker Beats Electronics, industry watchers are beginning to warm up to the idea, seeing a potentially smart strategic move that could broaden Apple's appeal to new markets.
04/30/2014, 01:04 pm
GT Advanced Technologies, the sapphire manufacturer with which Apple has a multi-million-dollar deal, reportedly began shipping small quantities of sapphire to one of Apple's manufacturing partners in China last month, gearing up for mass production later this year.
08/21/2013, 02:08 pm
Investment firm UBS sees shares of Apple rising more than 10 percent in the near future based on the potential for a lower-cost iPhone to make a big splash in the Chinese smartphone market.