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Topic: iAd

IDC offers scathing prediction of certain death for Apple's iAd program

12/12/2011, 08:12 pm

Apple is reported to be reaching out to advertisers to improve its iAd program, but its third place share of the market doesn't seem to reflect the bumbling failure it is being portrayed as by IDC's marketing analysts.


Reissued patent could give Apple control of location-based services

11/17/2011, 09:11 pm

Apple has been granted a location services patent that is so basic it could possibly cover any existing location-based system, giving the iPhone maker a powerful weapon in its already formidable intellectual property arsenal.


Apple releases iAd Producer 2.0, Java updates

11/08/2011, 11:11 pm

Apple on Tuesday released the 2.0 version of its iAd producer software, as well as Java updates for Mac OS X Snow Leopard and Lion users.


Head of Apple's iAds to depart for venture capital firm

08/17/2011, 12:08 pm

The head of Apple's iAd interactive advertising business is set to leave the company, and staff was informed of the executive's impending departure on Wednesday.


Apple's iAd program facing stiff competition on ad fees

07/07/2011, 12:07 pm

Apple is reportedly being forced to dramatically lower its pricing for iAd campaigns by as much as 70 percent as rival ad networks seek to woo the company's high profile clients.


Google confirms FTC conducting review of its business

06/25/2011, 11:06 am

Google has confirmed that the U.S. Federal Trade Commission is opening an investigation into the company's business practices.


FTC reportedly readying subpoenas in antitrust investigation of Google

06/24/2011, 03:06 am

The U.S. Federal Trade Commission is finalizing approval to issue subpoenas to Google in an imminent antitrust investigation of the company's bread-and-butter search and advertising business, according to a new report.


Briefly: iMac graphics update; Apple iAd exec; Lodsys under attack

06/08/2011, 10:06 pm

Apple issued an iMac graphic firmware update on Wednesday to resolve a startup and wake from sleep hanging issue. Also, the company has hired a "rising star" in advertising as the new head of agency relations for iAd. Meanwhile, several companies are seeking to invalidate patents held by Lodsys, the company suing iOS developers over in-app purchasing.


Apple pulls iAds from iOS software geared toward children

05/11/2011, 08:05 am

Citing a lack of interest from advertisers, Apple has decided it will not display advertisements from its iAd network in applications for the iPhone and iPad that are meant for children, according to one developer.


Apple releases free iAd Gallery on App Store to show off interactive ads

04/05/2011, 04:04 pm

Apple on Tuesday released a new iPhone application called iAd Gallery, serving as a showcase for interactive advertisements available through the Apple-owned iAd network.


Minimum advertising buy for Apple's iAd halved to $500K

02/23/2011, 10:02 am

Apple has cut in half the minimum purchase of $1 million for advertisers on its mobile iAd network, in an effort to attract smaller companies that couldn't afford the initial asking price.


Apple's iAd business is 'hurting,' fill rates dropping - report

02/10/2011, 01:02 pm

Application developers and advertising industry insiders reportedly claim that after a strong start, Apple's fledgling iAd interactive advertising business for iOS is "hurting" to fill slots and renew contracts.


Apple iAds twice as effective as TV ads for Campbell's Soups

02/03/2011, 05:02 pm

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.


Adobe survey finds readers 'engaged' with ads on Apple's iPad

01/24/2011, 09:01 am

Adobe on Monday released the results of a new survey which found that advertisements in digital magazines on devices like the iPad can "more effectively engage readers and create stronger purchase intention" than in print.


New Android malware could produce Chinese botnet, harvest personal data

12/29/2010, 11:12 pm

Security experts are warning that newly discovered malware targeting Chinese users of Google's Android mobile operating system has "botnet-like capabilities" that could take control of an Android phone by communicating with a central command-and-control server.


Apple sued over privacy rights in iPhone ads case

12/28/2010, 04:12 am

An iPhone user has sued Apple over advertisements appearing in mobile apps, following a report that outlined how mobile ads work.


Apple positions iAd Producer as Adobe Flash alternative

12/20/2010, 06:12 pm

Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.


Android, iOS apps skirt privacy policy to share user data with advertisers [u]

12/18/2010, 06:12 pm

Modern smartphone apps are resurrecting the spyware trend that plagued the web ten years ago, but today's users are often unable to do anything to block their demographic data from being used to enhance the advertisements they see.


Apple's iAds debut in Europe next week with Unilever as launch partner

12/15/2010, 09:12 am

Unilever, an iAd launch partner in the U.S., has been so pleased with Apple's interactive mobile advertisements that it will again be among the first companies when iAd launches in Europe next week, debuting a brand new advertising campaign on iOS devices.


Film 'Tron Legacy' will be Apple's only iAd on iPad until 2011

12/14/2010, 04:12 pm

Though iAd support came with the release of iOS 4.2 for iPad in November, the first interactive advertisement for iPad arrives today for the Disney film "Tron Legacy."