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Angela Ahrendts hints at upcoming back to school promotion in internal video

Apple's 2014 Back to School promotion.

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Apple's annual Back to School promotion appears to be a no-show for 2015, but a report on Saturday claims SVP of Retail Angela Ahrendts this week hinted to employees that a comparable offering could be coming soon.

In her weekly global video address to Apple Store employees, Ahrendts suggested that a new educational promotion, potentially a replacement to Apple's Back to School sale, is in the works and could be announced soon, reports Consomac.

"I'm sure many of you are thinking also 'but is there anything else for Back to School?' Well, I need you to wait until next week's video and I'll share a little bit more insight with you then," Ahrendts reportedly said.

The statement appears signal an end to the annual Back to School sale and the start of a new program targeting the education market, an area in which iPad and Mac excels. While Ahrendts didn't confirm Apple's plans, the publication described her speech as upbeat, speculating the company has something in store for shoppers.

Apple traditionally kicks off the back-to-school shopping season with a buying incentives in the first days of July, but has not yet done so for 2015. Last year, on top of educational discounts, the company gave students and faculty Apple Store and iTunes gift cards worth $100 for every Mac and $50 for iPhone and iPad.

The education market is an important one for Apple and the company is said to be working on modifications to its existing "iPad in Education" program in a bid to spur wider adoption. Recently, however, iPad and Mac are seeing stiff competition in K-12 from Google's low-priced Chromebook platform and, to a lesser extent, Microsoft's Surface tablet lineup.



23 Comments

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thewhitefalcon 10 Years · 4444 comments

"Buy a Mac, get Beats by Dre for free" would probably be popular. I'm serious.

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mike1 10 Years · 3437 comments

Quote:
Originally Posted by TheWhiteFalcon 

"Buy a Mac, get Beats by Dre for free" would probably be popular. I'm serious.


Yeah. Buy a cool new computer and get a pair of really crappy headphones free.

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ddawson100 16 Years · 537 comments

How about a one year subscription to Apple Music. Nominal benefit of $120 but that would be much less actual cost to Apple. Now that I think about it, it would be cool if you could give a gift of a year membership to someone.

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thewhitefalcon 10 Years · 4444 comments

[quote name="mike1" url="/t/187265/angela-ahrendts-hints-at-upcoming-back-to-school-promotion-in-internal-video#post_2749672"] Yeah. Buy a cool new computer and get a pair of really crappy headphones free. [/quote] People buy the things like crazy though. Especially college age kids who don't appreciate the finer side to audio.

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roake 10 Years · 820 comments

Seems like getting headphones or music subscription would be unlikely to benefit someone academically.  I wonder if Apple will target in this manner, or will just go with whatever they think may be popular regardless of the actual impact to education.