Google may pump $876M into LG Display to compete with likes of Apple iPhone in OLED

Google is reportedly in talks to invest over $876 million in LG Display to secure a source of OLED panels, likely for its Pixel phones — perhaps signalling more intense competition with Apple's iPhone, as well as third parties using Google's Android operating system.

A deal has yet to be reached and LG Display has refused to comment publicly, South Korea's Yonhap News Agency said on Monday, citing industry sources. If an agreement is signed, however, it's expected to reduce Google's dependence on panels from Samsung, and allow LG Display to further its goal of shifting away from LCD.

Google's first-generation Pixel phones already use AMOLED, and have had mild success. The company is preparing a second generation for launch later this year, and might even take advantage of foldable OLED in future models. Apple and Microsoft are also said to be early clients for LG's foldable screens, which should enter mass production next year.

In the meantime, the "Pixel 2" will likely compete with three new iPhones coming this fall, including the "iPhone 8," Apple's first-ever OLED model. The company is thought to be sourcing 5.8-inch curved OLED panels from Samsung, with roughly 0.7 inches of that space being dedicated to virtual buttons.

Samsung is a frequent rival of Apple, and appears to have beat the latter to the punch in some ways with the Galaxy S8. At the same time, it's also the only supplier capable of producing OLEDs on the scale Apple needs.

Other "iPhone 8" features may include wireless charging, iris and 3D facial recognition, and possibly a True Tone display like the 9.7-inch iPad Pro.

Follow AppleInsider on Google News

24 Comments

rotateleftbyte

said about 7 years ago

This could mean that Google is aiming to become a really serious phone maker. The others who produce Android devices will more than likely have to consider if they want to fight Google or not.
If Google does go hell for leather and start selling Pixels by the million then even Samsung might not feel very happy about the competition.
All might not be very hunky-dory in the android world.

I see Google as a credible threat to Apple but I'll never go down the Android route simply because of their need to suck the life out of everyone (in terms of Data).

muthuk_vanalingam

said about 7 years ago

rotateleftbyte said:

This could mean that Google is aiming to become a really serious phone maker. The others who produce Android devices will more than likely have to consider if they want to fight Google or not.
If Google does go hell for leather and start selling Pixels by the million then even Samsung might not feel very happy about the competition.
All might not be very hunky-dory in the android world.

I see Google as a credible threat to Apple but I'll never go down the Android route simply because of their need to suck the life out of everyone (in terms of Data).

I don't think Google would ever become a serious phone maker. They are making it for 5+ years as a hobby, without any seriousness or success whatsoever to show for. And they are NOT an independent (to a large extent) OEM like Samsung or LG. They are very much dependent on HTC/Huawei/LG/Asus to make smartphones for them. They would not even pose a challenge to Samsung in premium smartphone sales, forget about apple.

wonkothesane

said about 7 years ago

Doesn't google earn from ads/data connected to android devices? So when they should start fighting android competition this would only make sense if they would be able to compensate potential losses through earnings on their devices. Hm....

humanaftera11

said about 7 years ago

I don't think Google would ever become a serious phone maker. They are making it for 5+ years as a hobby, without any seriousness or success whatsoever to show for. And they are NOT an independent (to a large extent) OEM like Samsung or LG. They are very much dependent on HTC/Huawei/LG/Asus to make smartphones for them. They would not even pose a challenge to Samsung in premium smartphone sales, forget about apple.

+1 Google can't even keep 128GB pixel phones in stock. They should get out of the phone business all together.

wood1208

said about 7 years ago

muthuk_vanalingam said:

rotateleftbyte said:

This could mean that Google is aiming to become a really serious phone maker. The others who produce Android devices will more than likely have to consider if they want to fight Google or not.
If Google does go hell for leather and start selling Pixels by the million then even Samsung might not feel very happy about the competition.
All might not be very hunky-dory in the android world.

I see Google as a credible threat to Apple but I'll never go down the Android route simply because of their need to suck the life out of everyone (in terms of Data).

I don't think Google would ever become a serious phone maker. They are making it for 5+ years as a hobby, without any seriousness or success whatsoever to show for. And they are NOT an independent (to a large extent) OEM like Samsung or LG. They are very much dependent on HTC/Huawei/LG/Asus to make smartphones for them. They would not even pose a challenge to Samsung in premium smartphone sales, forget about apple.

Short sighted. Google can male LG to compete against Samsung producing OLED for not only Pixels but rest who makes Android phones ? Google still king of on-line search and adv but slowly and surely, others like Facebook,Snap,etc. encroaching on Google's turf. So, Google now wants to imitate Apple controlling OS and phone hardware.