Apple highlights iPhone XS camera quality in new 'Shot on iPhone' images
Apple is continuing to promote the dual camera system included with the iPhone XS and iPhone XS Max, by featuring a number of photographs taken by the new generation of iPhones that have been shared on social media.
Apple's public relations team has selected images posted to Twitter and Instagram that highlight the quality and the new capabilities of the iPhone XS and iPhone XS Max. All of the images were pulled from social media posts that used the tag #ShotoniPhone.
The images cover a wide variety of different styles and subjects, ranging from cityscapes to nature, from action shots to still life images, and some featuring animals.
May have ended up upgrading to an iPhone XS yesterday. Have to say, I'm loving the fact I can adjust depth of field, and finally the camera focusses on my dog in portrait mode! #ShotOniPhoneXS pic.twitter.com/OJBdkYLzAz— Verity Milligan (@Vemsteroo) September 23, 2018
The camera quality has been a major feature of the iPhones over the years, and has certainly helped contribute to its high sales. Among the improvements in the new models include larger pixels in the sensors, a faster processor, an upgraded Neural Engine for facial recognition and image segmentation, Smart HDR, and an updated Portrait Mode that simulates the aperture in editing to increase or decrease the bokeh effect.
Apple has promoted the iPhone XS and XS Max cameras by highlighting shots by professional photographers after the September launch of the new models. The first "Shot on iPhone" feature showed two photographers experimenting with the Slo-mo and Time-lapse functions, while still images from other photographers were shared a few days later.
Following the release, Apple CEO Tim Cook took to Twitter to share some of the initial shots taken on the new iPhones.