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Cook continues European tour with stop in Spain to promote HomePod launch

Apple CEO Tim Cook confirmed a continuing European trip on Thursday, making a stop in Madrid, Spain to help promote the HomePod a day ahead of its local launch.

Tim Cook and Rosalia in Madrid



"La musica corre por nuestras venas," Cook posted on Twitter, a phrase translating to "Music runs through our veins." As a part of the HomePod launch the executive met with local pop star Rosalia.




The HomePod arrives in both Spain and Mexico on Friday, a little over a month after Apple added Spanish language support via a software update. That update also brought things like Canadian French, phone calls, multiple timers, and Siri shortcut compatibility.

The HomePod is only available in a handful of countries, the others being Australia, Canada, France, Germany, the U.K., and the U.S. Language support has been a barrier, likely further complicated by prices starting at $349 in the U.S. Apple has been rumored as working on a cheaper smartspeaker, but nothing has materialized.

It's unknown if Cook is stopping anywhere else in Spain or the rest of Europe, but he delivered a speech against data collection at a Belgian privacy conference on Wednesday, and prior to that he made stops in France and Germany.