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Apple previews new Sanlitun store ahead of grand opening

Last updated

Apple on Thursday offered an inside look at Apple Sanlitun, the company's latest retail location in China.

Teased on Apple's regional retail website last week, the Sanlitun outlet is located in the Taikoo Li mall in Beijing. It replaces Apple's first store to open in China, which closed its doors on Tuesday.

Just steps away from the original Apple Sanlitun, the new location is twice the size and features a number of firsts including an integrated solar panel array positioned on the store's roof. The system will power the outlet which, like other Apple facilities, runs completely on renewable energy.

Apple Sanlitun features Apple's first integrated solar array in a retail store in China. Apple Sanlitun features Apple's first integrated solar array in a retail store in China.

"This store sets a new standard for Apple Retail in China and we're thrilled to build on our history in Beijing," said Deirdre O'Brien, Apple SVP of retail and people. "We look forward to operating Apple Sanlitun, and all of our stores around the world, with the health and safety of our customers and teams as our top priority."

Like other flagships, Apple Sanlitun includes a Forum, Viewing Gallery, and Boardroom. The forum will host Today at Apple sessions, while the Viewing Gallery on the grand upper level looks out over Taikoo Li's central square. Boardrooms at Apple retail stores are dedicated sales and support meeting spots for small businesses.

The Forum will be the future home for Today at Apple The Forum will be the future home for Today at Apple

Architectural flourishes and materials sourced from local businesses complete the store's aesthetic fingerprint. For example, the outlet's 33-foot glass panels were made in Xiamen, while the floor is covered in Padang Light stone from the Shandong province. Planters on the west terrace hold Sophora japonica trees, the official tree of Beijing. Some 185 team members work at the Sanlitun location.

Apple Sanlitun opens on Friday at 10 a.m. local time. The company notes standard Chinese coronavirus protocols are in place, meaning customers should expect to show and scan their personal health QR code upon entry. Apple is also implementing a mask requirement, temperature checks and social distancing for visitors.

Masks are required inside the newly opened store Masks are required inside the newly opened store

In related Apple retail news, the company on Thursday opened an updated and relocated store in Reston, Virginia. The new storefront, located next door to the previous outlet, is noticeably larger and features the usual accouterments like a large central display and all-glass facade.



19 Comments

Ofer 8 Years · 270 comments

Beats said:
Is that Covid-19 in the middle?

You’re not funny 

longfang 16 Years · 520 comments

Beats said:
Is that Covid-19 in the middle?

No that would be in the United States of America, you know the most infected "1st world" country.

GeorgeBMac 8 Years · 11421 comments

Sorry all you fearful, angry China haters....  

China is here to stay -- it is the world's largest market and soon the world's largest economy -- even if it makes Bill Barr's head blows off...

The China haters can continue to whine and make up their false stories about the supposed evils of the country -- even have Trumpian name calling fits.
But, intelligent, responsible companies like Apple won't be fooled.   They will proceed to do the right things.   The smart things.

tzeshan 14 Years · 2350 comments

Sorry all you fearful, angry China haters....  
China is here to stay -- it is the world's largest market and soon the world's largest economy -- even if it makes Bill Barr's head blows off...

The China haters can continue to whine and make up their false stories about the supposed evils of the country -- even have Trumpian name calling fits.
But, intelligent, responsible companies like Apple won't be fooled.   They will proceed to do the right things.   The smart things.

It is totally wrong for a person responsible for enforcing US laws to make comments on Apple and Hollywood. Apple and Hollywood violated no laws doing business in China. If this government cannot be checkmated in November this great nation will fall into a state like the Nazi Germany.