Ahead of Mother's Day, Apple on Wednesday launched an Apple Pay promotion touting savings on flowers, clothing, home furnishings and more.
Announced in an email to existing Apple Pay users, the new campaign features special deals from 1-800-Flowers, J. Crew, Uncommon Goods and Zazzle.
Customers shopping for flowers at 1-800-Flowers can receive $15 off orders of $39.99 or more when entering the code "APPLEPAY" at checkout. Similarly, J. Crew is offering $25 off orders fo $150 or more when using the same code.
Uncommon Goods, which specializes in a variety of products from home furnishings to kitchenware and jewelry, is cutting 15% off the price of select items for Apple Pay customers.
Finally, custom printing service Zazzle is offering 30% off qualifying orders when code "APPLEPAYZAZZ" is applied at checkout.
In addition to the exclusive savings, Apple notes users can find sweets shops with Apple Maps Guides from Red Tricycle. The dessert-finding service is available in Chicago, Los Angeles, New York City, Portland, San Diego and the San Francisco Bay Area.
Apple routinely partners with retailers, brands, service providers and app makers to boost Apple Pay engagement. Last month the company partnered with meal delivery services on a series of special offers.