Visa now supports Apple Pay in Japan

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Users in Japan are now able to use Apple Pay at any retail store that supports "Visa touch."

Following the late 2020 addition of Apple Pay to Japan's Line Pay mobile wallet, Visa has introduced support for the service as well.

Line Pay is chiefly used in stores across Japan, and Visa is targeting its Apple Pay support for the same kinds of shopping. "It can be used at convenience stores and supermarkets in Japan that have the Visa touch payment support mark," says Visa on its local official site (in translation). "The number of stores that can use Visa's touch payment is expanding!"

"We are very pleased to be able to provide consumers and merchants with safe and secure digital payments and Visa touch payments using Visa's token technology through the support of Apple Pay," said Stephen Carpin, President and CEO of Visa, in a statement (in translation).

"In response to the growing interest of consumers in "non-contact" in the recent coronavirus disaster, we hope that this support for Apple Pay will be the driving force for further promotion of cashlessness in Japan," he continued. "By providing simple, speedy, secure and secure digital payments, we will provide consumers and merchants with a seamless payment experience."

Visa is even recommending that users make Apple Pay their default payment system for use in the contactless touch system. "If you set Visa as the main card, shopping will be smoother," it says.

While Visa has now added support for Apple Pay in Japan, it's limited to cards from certain issuers. Currently the main card issuers supporting Visa and Apple Pay are Aplus, SMBC, NTT DoCoMo, Credit Saison, and Mitsui Sumitomo Bank.

Apple Pay was first launched in the US in 2014, but it has since been available in at least a limited form in Japan since 2016.

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