New Pride-themed Apple Watch displays and marketing materials have allegedly arrived at Apple Stores, signaling an imminent release.
The new 2022 Pride bands for Apple Watch, which celebrate the LGBTQ community, are expected to launch fairly soon. Bloomberg's Mark Gurman stated that the new watch bands should arrive "later this week."
New Pride version of the Apple Watch should be launching fairly imminently. Marketing materials and updated Watch tables have started arriving at retail stores — for placement next week. Actual new bands should start arriving later this week.— Mark Gurman (@markgurman) May 23, 2022
Apple has released Pride-colored bands since 2016. The company typically announces the new colorways — and corresponding watch faces — a couple of weeks ahead of Pride month.
In 2019, Apple launched a rainbow version of the Sport Loop alongside new Pride watch faces.