Mike Peterson
Apple may increase the prices on its upcoming iPhone 14 Pro models, though it isn't clear how much more expensive they'll be, according to TF Securities analyst Ming-Chi Kuo.
In a tweet on Wednesday, Kuo said that Foxconn would be "one of the winners" of a bump in the average selling price (ASP) of the upcoming lineup.
The analyst believes that the ASP for the iPhone 14 and iPhone 14 Pro lineups would increase about 15% year-over-year to $1,000 to $1,050 compared to the iPhone 13 series.
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— (Ming-Chi Kuo) (@mingchikuo) August 10, 2022
Hon Hai/Foxconn is one of the winners of the increased ASP of iPhone 14 series. I estimated iPhone 14 series ASP would increase by about 15% (vs. iPhone 13 series ASP) to $1,000-1,050 (USD) due to two iPhone 14 Pro's price hikes & higher shipment proportion. https://t.co/UgiW0kom4F
He said that the ASP for the entire 2022 iPhone lineup will rise because of price hikes on the two iPhone 14 Pro models, as well as higher shipment proportions compared to past lineups.
Kuo's tweet came in response to a Foxconn announcement that it is raising its yearly performance expectations from "roughly flat" to "growing." As a key Apple supply partner, Kuo said that Foxconn will benefit significantly from the iPhone 14 ASP bump.
Current iPhone 13 Pro models tart at $999 for the 6.1-inch variant and $1,099 for the 6.7-inch iPhone 13 Pro Max.
Apple's iPhone 14 Pro models are expected to sport an upgraded A16 chipset, new hole punch and pill-shaped camera cutouts, an always-on display, and more.
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17 Comments
Awesome something else going up.
If true, this will further differentiate the iPhone 14 from the iPhone 14 Pro. My guess is that the 6.1 inch iPhone 14 will be announced at the same price of the iPhone 13, $799. The 13 Max will be $899. The Max will sell like crazy at that price. Fewer people will buy the Pro just to have a larger phone as a result, and those that do will be less price sensitive. Raising the price of the Pro models and differentiating them even further to make them more attractive while raising the price makes it so fewer sales can actually increase or match YoY iPhone Pro revenue. They know what they are doing. (Ready to order the iPhone 14 Pro Max whatever the increase, BTW.)
“iPhone 14 Pro models may be more expensive than iPhone 13, Kuo says”
In other news, iPhone 13 Pro models may be more expensive than iPhone 13.
Price increases will make them a tough sell for the rest of the world.
The USD is massively inflated at the moment, so the two combined could be as much as a 30% price gouge for people outside of the US.