Big crowd gathers for American Dream Mall Apple Store opening

Apple's opening of the Apple American Dream storefront in East Rutherford, New Jersey took place at 11am on December 3. While the opening was announced less than a week prior on November 28, the event saw a considerable crowd gather to take part.

In one video shared on Twitter by Gregory McFadden, shoppers queued around the balcony and across the building to get into the store.

For the lucky few who made it in on opening day, they also got a free tote bag for their efforts. The bag featured a rainbow-lined Apple logo, the same one used for the promotion of the store's opening.

The storefront uses Apple's most recent design for its retail space, with it including a dedicated pickup area for online orders. The mall store will also provide Genius Bar appointments to customers, and will hold Today at Apple sessions.

The American Dream Mall opened in 2019 and is the second-largest shopping mall in the United States. While it beats the Pennsylvania King of Prussia Mall by more than 200,000, American Dream is still smaller than the largest in the country, the Mall of America.